Media Buyer, Creative Strategist

This is a fully remote position, open to applicants in Chile.

📋 Description

• Develop and implement a paid social strategy across Meta (primary), TikTok, and LinkedIn in partnership with the Senior Media Buyer.

• Oversee and enhance daily campaigns across all paid social platforms, including budget management and bid optimization.

• Increase paid social budgets from current levels ($70–80K/month) to align with company growth objectives ($200–300K/month range).

• Conduct daily analysis of campaign performance — monitoring KPIs such as CPA, CPC, ROAS, and CTR — and convert findings into actionable insights.

• Create and present creative briefs to the design and video production teams based on platform performance metrics and creative insights.

• Identify UGC creators through platforms like Social Cat to enrich the creative pipeline and diversify campaigns.

• Manage the initial intake and coordination of creators (product shipping handled by a different team).

• Communicate performance and creative insights back to the Senior Buyer and leadership, clarifying the "why" behind the results — not just the "what".

• Quickly identify underperforming creatives, iterate on them, and suggest new creative strategies supported by data.

• Stay updated on platform developments, new ad formats, and audience optimization techniques across Meta, TikTok, and LinkedIn.

⛳️ Requirements

• Minimum of 3 years of practical experience managing paid social campaigns, with a demonstrated ability to scale paid social initiatives (beyond merely executing an existing playbook).

• Advanced expertise in Meta Ads Manager — fully familiar with optimization techniques and requires no learning curve.

• Proven capability to significantly scale advertising budgets (e.g., from $20K to $80K+/month or a comparable growth trajectory).

• Strong analytical abilities: adept at working with campaign data, KPIs, and performance dashboards to derive actionable conclusions.

• Experience in translating performance data into creative strategies — writing briefs, identifying creative gaps, and guiding production teams.

• Fluent in English (C1 or higher) — both written and verbal; responsible for writing ad copy for English-speaking audiences and collaborating daily with a US-based leadership team.

• Proactive, self-motivated work style — offers recommendations and enhancements without needing direction.

• Must be available to work from 9 AM to 5 PM Central Time (CT).

🏝️ Benefits

• Compensation: $3,500–$4,500 USD/month (base).

• Schedule: Remote | Monday–Friday | 9 AM – 5 PM CT.

• PTO: 12 flexible days per year.