Media Buyer

This is a fully remote position, open to applicants in Arizona, +18 more states.

📋 Description

• Take ownership of Meta as a growth channel for Wild Pastures, overseeing campaign strategy, account structure, budget distribution, optimization, and scaling efforts across Facebook and Instagram.

• Propel profitable growth for a subscription-based business by meeting ROAS, MER, nCAC, CPA, customer lifetime value (LTV), and payback efficiency targets.

• Create and implement testing roadmaps that encompass creative elements, offers, landing pages, campaign frameworks, and bidding methodologies.

• Collaborate with creative strategists, editors, and designers to provide briefs, review assets, and deliver performance-driven feedback.

• Convert performance insights into creative guidance by pinpointing successful messaging, audience behaviors, and growth prospects.

• Conduct daily monitoring of account performance, explore root causes, and relay risks, opportunities, and suggestions.

• Remain informed about updates on the Meta platform, measurement changes, best practices in attribution, and new trends in direct-response advertising.

⛳️ Requirements

• A minimum of 3 years of practical experience in managing Meta advertising for subscription-based e-commerce or direct-response brands.

• Proven track record of successfully acquiring customers profitably for subscription services.

• In-depth knowledge of CAC, LTV, retention, churn, and payback period.

• Demonstrated experience in scaling profitable campaigns while overseeing significant advertising budgets.

• Experience managing a Meta account from strategy formulation to execution and optimization.

• Outstanding analytical abilities and a strong desire to address performance challenges.

• Comprehensive understanding of performance marketing metrics and their relevance to business growth.

• Experience in optimizing for subscription-specific metrics, customer quality, retention, and long-term profitability.

• Proficient in using analytics and attribution tools beyond Ads Manager; familiarity with GA4, Haus, Mixpanel, or similar platforms is advantageous.

• Strong creative instincts and a solid grasp of effective direct-response advertising techniques.

• Capability to transform performance insights into actionable creative feedback.

• Experience collaborating closely with creative teams through briefing, iteration, and testing processes.

• Must reside and work in AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY.

• Must be authorized to work in the United States; employment visa sponsorship is not available.

🏝️ Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental and vision, and a nominal monthly medical premium for employees; dependents can be added at the employee's expense.

• Generous paid time off to promote work-life balance and rest.

• Paid sick leave available when needed.

• Six (6) paid holidays each year.

• Paid parental leave for expanding families.

• 100% company-covered Short-Term Disability, Long-Term Disability, and Life Insurance.

• 401(k) plan with up to a 4% company match after one year of service.

• Monthly product stipend or access to specially imperfect damaged products.