Media Analyst – Performance and Planning

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Formulate detailed media strategies that encompass briefings, channel tactics, budget distributions, KPI settings, timelines, and media placement documentation.

• Design, initiate, manage, and enhance advertising campaigns across Google Ads (focusing on Search), Meta Ads, TikTok Ads, and LinkedIn Ads.

• Conduct strict oversight of campaign budgets, ensuring pacing, cost management, and timely adjustments to allocations.

• Draft creative briefs and hashtag documents to assist copywriting, design, and account teams with language specifications, creative formats, calls to action, landing page designs, and variations tailored for each platform.

• Validate the schedule of creatives and assets prior to final client approval, ensuring they align with the media strategy.

• Assemble weekly reports featuring in-depth analysis, actionable insights, and concise recommendations.

• Observe market trends and actively suggest new channels and formats—both online and offline—backed by comparative data that supports these proposals.

• Act as the technical and strategic media authority for the client (decision-maker), alongside the copywriting, creative, and account management teams.

⛳️ Requirements

• Extensive experience in performance-driven campaigns aimed at conversions (leads, sales, CPL, CPA, ROAS).

• Expertise in Google Ads, particularly in Search: campaign organization, ad groups, keywords, extensions, and smart bidding techniques.

• Advanced proficiency in operating Meta Ads.

• Familiarity with LinkedIn Ads.

• Ability to create comprehensive media plans using spreadsheets (Excel / Google Sheets).

• Skills in data analysis and reporting using tools like Looker Studio, GA4, or similar platforms.

• Experience managing campaign budgets with a focus on pacing and investment efficiency.

• Capability to direct creative and copy teams with precise, technically sound briefs.

• Background in programmatic media (DSPs: DV360, The Trade Desk, or comparable platforms).

• Certifications in Google Ads, Meta Blueprint, or equivalent credentials.

• Knowledge of tag management (GTM) and conversion tracking procedures.

🏝️ Benefits

• Independence in executing tasks.

• Complimentary access to the InquietaMENTE Knowledge Track for your professional growth.

• Collaboration with Conexa: an online mental health and wellness platform offering 2 free therapy sessions and 2 free nutrition sessions each month.

• Partnership with Wellhub (Gympass) to promote your physical well-being.

• 23 paid working days of leave annually, distributed throughout the year.