Media Ads Buyer Expert

This is a fully remote position, open to applicants in Philippines, +1 more country.

📋 Description

• Oversee, track, and enhance 10+ Meta Ads accounts on both Facebook and Instagram.

• Create and refine lead-generation campaigns tailored for U.S. home services enterprises.

• Evaluate campaign results and utilize data-driven insights to enhance cost per lead and lead quality.

• Experiment with new target audiences, messaging strategies, offers, and creative variations.

• Generate advertising concepts, hooks, messaging, and visual approaches for home services audiences.

• Produce static image ads and diverse creative variations using AI-powered tools.

• Apply design judgment and polish AI-generated outputs to meet professional advertising standards.

• Recognize effective ad components and convert insights into innovative creative concepts.

• Conduct research on competitor advertising to pinpoint successful creative strategies, offers, messaging, and visual styles.

• Utilize insights from competitors to craft distinct concepts and identify testing opportunities.

• Analyze creative-level performance data to determine future testing priorities.

• Communicate insights, creative ideas, and campaign findings with the internal team.

• Engage in occasional onboarding or internal discussions.

⛳️ Requirements

• Demonstrated experience managing multiple Meta Ads accounts, ideally 10+ at the same time.

• Significant experience executing lead-generation campaigns, preferably for U.S. home services industries such as HVAC, roofing, plumbing, pest control, or landscaping.

• Exceptional creative intuition and a solid grasp of direct-response advertising.

• Practical experience in creating static ad creatives and utilizing AI tools for creative development.

• Strong capabilities in competitor research, analysis, and campaign optimization.

• Ability to link creative choices to quantifiable campaign outcomes.

• Proactive, self-driven approach with a keen eye for detail and ownership.

• Familiarity with Meta Ads Manager and AI-driven creative tools such as Atrio, HeyGen, Claude, or similar platforms.

• Knowledge of design software like Canva, Photoshop, or comparable tools.

• Quick adaptability to new tools.

• A performance-oriented media buyer with robust creative skills, as opposed to a general digital marketer or e-commerce specialist.

🏝️ Benefits

• Engage directly with clients, managing communication, service delivery, and client-related matters independently.

• Payments are processed directly by the client; salary is paid straight to the worker.

• Vacation and holiday leaves are coordinated with the client's business needs and policies/preferences.

• Participate in a Loom video application/interview process.

• Opportunity to authentically highlight personality and strengths during the application process.