Marketplace PPC, Digital Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the daily paid media strategy, execution, and optimization across marketplace platforms.

• Create and oversee campaigns, including budgets, bids, keywords, targeting, audiences, and placements.

• Track performance metrics such as pacing, ROAS, sales, conversion rates, and profitability.

• Evaluate results and provide data-driven suggestions for enhancing performance.

• Formulate testing strategies and pinpoint opportunities to expand marketplace sales.

• Generate reports and dashboards utilizing platform data and Excel/Google Sheets.

• Collaborate with e-commerce, sales, brand, and finance teams.

• Keep abreast of marketplace advertising capabilities and industry best practices.

• Independently build, manage, optimize, analyze, and report on campaigns with limited software, automation, in-house support, and no agency assistance.

⛳️ Requirements

• Over 7 years of direct experience in paid media / PPC / retail media.

• Proficient experience with Amazon Ads, Walmart Connect, Roundel, Instacart, and/or DoorDash.

• Comprehensive understanding of PPC, bidding, targeting, campaign structure, attribution, and optimization.

• Strong analytical skills along with proficiency in Excel/Google Sheets.

• Proven experience managing substantial media budgets and achieving measurable business outcomes.

• Highly self-motivated, detail-oriented, and adept at working independently.

🏝️ Benefits

• Competitive Salary

• Parental Leave

• Free Access to Javvy Products

• Career Growth Opportunities

• Collaborative, Fast-Paced Start-Up Environment