Marketing Strategy – Operations Manager

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Develop and uphold tracking systems for marketing initiatives, incorporating UTM parameters and lead source attribution within HubSpot.

• Spearhead the design and implementation of intricate marketing automation workflows.

• Construct and manage dashboards focusing on SEO, website analytics, lead generation, and campaign performance.

• Provide regular updates on marketing metrics and offer insights for data-driven campaign optimization.

• Align the Marketing, Revenue Operations, and Business Systems teams on marketing operations priorities and corporate goals.

• Oversee the technical execution of marketing projects.

• Create and sustain documentation and best practices for marketing operations.

• Educate team members on marketing technology tools and effective practices.

• Formulate and implement frameworks for data governance.

• Develop and oversee data segmentation strategies.

• Ensure adherence to GDPR, CCPA, and other data privacy regulations.

• Conduct audits of marketing systems and processes to ensure data integrity and security.

• Manage lead processes and automation rules as the marketing operations subject matter expert.

• Collaborate with Systems and Tooling teams on enhancements to the tech stack.

• Assess and suggest new marketing technologies.

⛳️ Requirements

• A minimum of 7 years of experience in marketing strategy and operations, strategic marketing planning, or a comparable position.

• Proficient in SQL and experienced in data manipulation.

• Strong business insight and comprehension of marketing metrics and reporting.

• Advanced proficiency in marketing automation platforms.

• Excellent analytical abilities with a background in data analysis and visualization.

• Solid grasp of marketing automation, lead management, and campaign attribution.

• Familiarity with web analytics tools, including Google Analytics and Adobe Analytics.

• Understanding of data privacy laws and compliance obligations.

• Preferred: experience with business intelligence tools like Heap Analytics and Looker.

• Preferred: project management experience.

• Preferred: familiarity with API integrations and webhook management.

🏝️ Benefits

• A 10-year exercise window for stock options.

• Unlimited PTO, with a recommendation of four weeks per year.

• Twelve weeks of fully paid family leave available in the US.

• A generous budget for equipment, software, and office furnishings.

• An education budget of $100 per month; larger expenses like conferences are covered with manager approval.

• Comprehensive health insurance for employees and their dependents in the US, with all premiums covered by Ashby.

• Equity and stock options.