Marketing Specialist – Events

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the campaign strategy, positioning, promotion, and support for sponsorships across more than 100 events hosted by e.Republic.

• Create, implement, and refine targeted multi-channel demand-generation campaigns.

• Generate qualified marketing leads, expand the relevant contact database, and enhance the sales pipeline's effectiveness.

• Optimize messaging, segmentation, campaign performance, SEO keywords, and consider implications of Generative AI.

• Develop market insights, ideal customer profiles, personas, and competitive intelligence for state, local, and education sectors.

• Construct and revise go-to-market strategies, campaign calendars, value propositions, and success metrics.

• Execute marketing automation processes and investigate current best practices and industry standards.

• Craft differentiated messaging for events and sponsorship tiers across web, email, social media, sales materials, and media kits.

• Produce customer-facing materials, including brochures, collateral, promotional content, case studies, blog posts, landing pages, and videos.

• Develop sales-enablement toolkits, assist in training sessions, and contribute to sales playbooks.

• Manage marketing and internal launches of new or updated product offerings.

• Collaborate with Customer Success to advocate for clients and enhance customer retention.

• Work closely with sales, events, delivery, product, content, editorial, design, leadership, and external vendors.

• Monitor campaign metrics, establish KPIs, generate Salesforce and HubSpot reports, analyze performance, and suggest enhancements.

• Maintain the product marketing calendar, track projects using Asana, manage files and collaboration within Teams, and report on keyword KPIs.

⛳️ Requirements

• A minimum of 5 years of overall marketing experience, preferably within B2B services or media.

• At least 2 years of experience in event marketing is advantageous.

• Strong grasp of integrated campaigns, solution positioning, and go-to-market strategies.

• Proficient in marketing automation and CRM platforms, including Salesforce and HubSpot.

• An AI-forward mindset with understanding of foundational AI tools and marketing-specific AI applications.

• Exceptional written and verbal communication skills.

• Outstanding organizational abilities.

• Highly productive and adept at managing multiple projects simultaneously.

• A strategic thinker with a data-driven approach and meticulous attention to detail.

• Background in state and local government and/or the education sector is a plus.

• Familiarity with Adobe Creative Cloud (Photoshop, InDesign, Premiere) is an advantage.

• Reliable, high-speed internet access adequate for uninterrupted video meetings.

🏝️ Benefits

• Recognition as a Certified Amazing Workplace.

• Opportunity for remote work within the United States.