Marketing Specialist – Digital Marketing

This is a fully remote position, open to applicants in India.

📋 Description

• Develop and implement annual and quarterly marketing strategies that align with business goals.

• Establish, monitor, and achieve specified marketing KPIs and measurable performance objectives.

• Assess marketing ROI and the effectiveness of campaigns across all channels.

• Prepare monthly KPI dashboards and management reports for review.

• Leverage data-driven insights to inform business decisions and marketing investments.

• Track metrics for opportunity generation and the marketing contribution to revenue growth.

• Lead and drive initiatives for qualified lead generation across digital platforms.

• Create LinkedIn lead generation campaigns aimed at decision-makers and industry stakeholders.

• Implement email marketing campaigns and lead nurturing programs.

• Oversee digital advertising campaigns to create qualified opportunities.

• Formulate and execute SEO strategies to enhance search visibility and improve rankings.

• Conduct keyword research and perform competitor SEO analysis.

• Execute technical SEO audits and apply optimization recommendations.

• Optimize landing pages, website metadata, and overall user experience.

• Monitor website performance metrics including traffic and user engagement.

⛳️ Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.

• 4–6 years of experience in digital marketing, performance marketing, growth marketing, or lead generation positions.

• Proven expertise in B2B lead generation and digital campaign management.

• Strong knowledge of SEO, website analytics, content marketing, and marketing automation tools.

• Experience in managing LinkedIn business growth and executive branding efforts.

• Excellent analytical, reporting, and communication capabilities.

• Capacity to work independently and achieve measurable business results.

🏝️ Benefits

• Health insurance

• Retirement plans

• Flexible work arrangements

• Professional development opportunities

• Paid time off