Digital Marketing Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement and oversee daily retention marketing automations in alignment with the strategic guidance of the Marketing Manager

• Administer current retention automations, campaigns, and workflows

• Develop and set up automation scenarios, workflows, target audiences, and campaign logic according to approved strategies and requirements

• Facilitate the development of automation-related copy and creative elements, including requests, reviews, revisions, and approvals

• Organize QA/UAT, implementation, and launch processes for new automations and significant changes

• Assess automation performance, targeting, campaign logic, and overall health to pinpoint issues for further investigation or escalation

• Monitor automation KPIs and prepare regular performance reports for the Marketing Manager

• Execute approved improvements and optimizations for current automations

• Collaborate with the Marketing Manager to roll out new retention automations and initiatives as outlined in the Marketing Plan and automation roadmap

• Keep comprehensive documentation of workflows, audience criteria, campaign logic, offers, assets, testing, and modifications

• Work in partnership with internal teams, clients, and vendors, raising technical issues, performance concerns, conflicting requirements, and strategic decisions to the Marketing Manager

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline, or equivalent professional experience

• Over 2 years of experience in digital marketing, CRM, retention/lifecycle marketing, marketing automation, or a related area

• Proven experience in executing digital marketing campaigns across various channels, including email, push notifications, in-app messaging, or web

• Familiarity with CRM, marketing automation, or customer engagement platforms

• Excellent project management, time management, organizational, and problem-solving abilities

• Keen attention to detail with a background in campaign QA, testing, or other quality control processes

• Capability to manage multiple projects and priorities effectively while adhering to deadlines

• Strong written and verbal communication skills, with the ability to collaborate effectively across teams

• Proficient in compiling, organizing, and monitoring campaign performance data, identifying and escalating significant trends or anomalies

• Self-driven, adaptable, and capable of working both independently and collaboratively while acquiring knowledge of new platforms, processes, and technologies

• Some travel may be necessary

🏝️ Benefits

• Comprehensive Health, Vision, and Dental Insurance

• Life Insurance & AD&D Insurance

• 401K Savings Program

• Paid Vacation and Personal Time

• Wellness and Employee Assistance Program (EAP) from Ulliance Life

• Company-Provided Laptop and Cellphone

• Career Development Opportunities including Ongoing Training and Professional Development Courses (Including the NPi Leadership Academy for Emerging Leaders)

• Quarterly Performance-Sharing Program for All Employees Who Have Completed Six Months of Continuous Service

• Fully Paid Parental Leave Program