Marketing Specialist

This is a fully remote position, open to applicants in North Carolina, +2 more states.

📋 Description

• Act as the marketing liaison for designated business units and hold regular meetings with key leaders within those units.

• Collaborate with business unit leaders and marketing management to create marketing strategies.

• Produce marketing materials such as broadcast emails, brochures, one-pagers, advertisements, contests, incentives, internal communications, website content, social media updates, trade show displays, and audio/visual presentations.

• Review and edit content prior to final approval.

• Adhere to marketing and compliance review protocols to secure approvals and meet legal, regulatory, and branding standards.

• Support the design and implementation of custom surveys to evaluate campaign success.

• Execute administrative tasks including list management, inbox oversight, internal project management/project sharing, and routine external communications.

⛳️ Requirements

• Strong interpersonal and written communication skills.

• Outstanding customer service abilities for both internal and external clients.

• Effective time management and prioritization capabilities.

• Competence in managing multiple tasks concurrently.

• Ability to work autonomously, as part of a team, and in a self-driven manner.

• Familiarity with PCs in a Windows environment.

• Proficient in Microsoft Office applications.

• Competence in analyzing problems and creating solutions.

• Capability to communicate effectively with individuals at all organizational levels.

• Bachelor’s degree in marketing or communications, or equivalent education, training, and relevant work experience.

• Minimum of two years' experience in a marketing role.

• Proven experience in project management.

• Ability to cultivate relationships with colleagues, clients, and vendors.

• Understanding of design capabilities and options for online content presentation.

• Experience with best practices in marketing and communications, including social media, content creation and management, marketing analytics, media relations, advertising, trade shows, and meetings/events.

• Excellent writing, editing, and proofreading skills, including adherence to AP Style Guidelines.

• Basic knowledge of the life insurance sector and the ability to clarify fundamental industry terminology.

• Proficiency in Adobe Creative Cloud, especially InDesign, Photoshop, Illustrator, and Dreamweaver.

• Advanced understanding of marketing automation tools and customer relationship management systems, along with strategic campaign development.

• Willingness and capability to host virtual events using company software, such as Webex, and to develop innovative methods for enhancing interaction and attendee engagement.

• Experience with Marketo is preferred.

• Familiarity with Microsoft Dynamics is preferred.

• Previous marketing experience in the insurance industry is preferred.

• Knowledge of Crump, its carriers, business partners, and affiliates is preferred.

• Employment offer is contingent upon successful background screening.

🏝️ Benefits

• Paid Time Off (PTO).

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Retirement savings options.

• Disability insurance.

• Life insurance.