Marketing Specialist

This is a fully remote position, open to applicants in North Carolina, +2 more states.

📋 Description

• Oversee projects to guarantee efficient and effective management and development of marketing materials aligned with business goals.

• Act as the primary marketing liaison for designated Crump business units.

• Create and manage annual marketing strategies and plans.

• Maintain a consistent meeting schedule with key leaders from business units.

• Produce marketing materials including broadcast emails, brochures, one-pagers, advertisements, contests and incentives, internal communications, website content, social media posts, trade show exhibits, and audio/visual presentations.

• Review and edit content prior to final approval.

• Adhere to marketing and compliance review processes to secure necessary approvals while meeting legal, regulatory, and branding standards.

• Assist in designing and implementing custom surveys to evaluate campaign success.

• Conduct administrative tasks such as list management, inbox oversight, internal project management/project sharing, and routine external communications.

• Facilitate virtual events using company platforms like Webex and generate ideas to boost interaction and attendee involvement.

⛳️ Requirements

• Strong interpersonal and written communication abilities.

• Exceptional customer service skills for both internal and external stakeholders.

• Effective time management and prioritization capabilities.

• Capacity to handle multiple tasks concurrently.

• Ability to work independently, collaboratively in a team, and self-directed.

• Proficient with PCs in a Windows environment.

• Skilled in Microsoft Office applications.

• Ability to analyze challenges and formulate solutions.

• Capability to communicate with individuals at all levels of the organization.

• Bachelor's degree in marketing or communications, or equivalent education, training, and relevant work experience.

• Minimum of two years of experience in a marketing position.

• Demonstrated project management experience.

• Ability to foster relationships with colleagues, clients, and vendors.

• Understanding of design capabilities and online content presentation alternatives.

• Familiarity with marketing and communications best practices, including social media, content creation and management, marketing analytics, media relations, advertising, trade shows, and event planning.

• Strong writing, editing, and proofreading skills, with knowledge of and adherence to AP Style Guidelines.

• Basic understanding of the life insurance industry and the capacity to explain fundamental industry terminology.

• Proficiency in Adobe Creative Cloud, especially InDesign, Photoshop, Illustrator, and Dreamweaver.

• Advanced knowledge of marketing automation tools and customer relationship management systems, along with strategic campaign development.

• Willingness and capability to host virtual events using designated company software, including Webex, and to contribute creative ideas for enhancing interaction and attendee engagement.

• Experience with Marketo is preferred.

• Experience with Microsoft Dynamics is preferred.

• Prior marketing experience in the insurance sector is preferred.

• Knowledge of Crump, its carriers, business partners, and affiliates is preferred.

🏝️ Benefits

• Paid Time Off (PTO).

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Retirement savings plan.

• Disability insurance.

• Life insurance.

• Reasonable accommodations throughout the application and employment process.