Marketing Operations Systems and Analytics Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the technical administration and governance of HubSpot, Marketo, and SharpSpring marketing automation platforms for EverHealth’s four product lines.

• Administer HubSpot for DrChrono and Updox, Marketo for CMD, and SharpSpring for iSalus.

• Manage the synchronization between MAP and Salesforce, including field mapping, object sync rules, error monitoring, and data flow governance.

• Establish and enforce consistent naming conventions and taxonomy across campaigns, assets, lists, and programs.

• Oversee database hygiene, including deduplication, suppression, bounce management, and HIPAA-compliant data handling.

• Handle technical relationships with marketing automation and integration vendors.

• Design and maintain lead scoring models based on behavior and firmographics, as well as MQL criteria.

• Route leads from MAP to Salesforce to the appropriate representative, queue, or product team.

• Develop lifecycle automation and nurture workflows for new leads, MQL re-engagement, lost opportunities, and win-back sequences.

• Manage ICP data enrichment and ensure proper data flow into Salesforce and MAP systems.

• Collaborate on the evaluation, piloting, and adoption of AI-powered marketing tools.

• Oversee predictive and AI-assisted lead scoring, adjusting models based on MQL-to-SAL conversion outcomes.

• Create dashboards, models, and data pipelines for marketing pipeline and funnel analysis.

• Maintain a single source of truth for marketing KPIs, including MQL volume, conversion rates, sourced pipeline, CPL, and CAC.

• Be responsible for full-funnel attribution from first touch to closed-won across all four products.

• Construct ICP models and pinpoint high-converting, high-retention segments with Revenue Analytics.

• Implement and sustain multi-touch attribution across MAP and Salesforce.

• Prepare monthly and quarterly business review slides for marketing and weekly KPI digests.

• Manage integrations between MAP, Salesforce, and BI tools like Tableau, Looker, or Salesforce dashboards.

• Utilize LLMs to draft reporting commentary and ensure review and approval prior to distribution.

• Report directly to the Head of GTM Systems and Process Optimization and collaborate cross-functionally with Marketing leadership, RevOps Analytics, and GTM Systems.

⛳️ Requirements

• A minimum of 4 years in Marketing Operations with hands-on administration of at least two enterprise MAP platforms (HubSpot, Marketo, Pardot, SharpSpring, or equivalent).

• Proven ownership of a Salesforce-MAP integration, including sync rules, field mapping, and resolution of data flow issues.

• Experience in creating lead scoring models from scratch and refining them over time.

• Experience in developing lifecycle automation and nurture programs.

• Strong reporting and analytics skills using SFDC reports, MAP analytics, and at least one BI tool.

• Knowledge of B2B marketing data hygiene, deduplication, suppression, CASL/CAN-SPAM compliance, and HIPAA considerations.

• Exceptional communication skills with the ability to influence executive teams and agencies.

• Capability to convey technical concepts to non-technical stakeholders.

• Familiarity with AI tools relevant to marketing operations, including LLMs, AI-powered MAP features, or predictive analytics tools.

• Must be eligible to work in the United States without sponsorship.

• Preferred: experience managing multiple MAP instances simultaneously.

• Preferred: experience in the healthcare or health-tech industry, including knowledge of HIPAA marketing constraints and BAA requirements.

• Preferred: experience with data enrichment tools such as ZoomInfo, Clearbit, 6sense, or similar.

• Preferred: experience in multi-touch attribution modeling.

• Preferred: understanding of revenue operations concepts such as pipeline contribution, MQL-to-SQL conversion, CAC, LTV, and NRR.

🏝️ Benefits

• Flexibility to work in a manner that suits you best within your country of employment – whether in-office, remote, or hybrid.

• Ongoing investment in your professional growth and development.

• Immediate access to a comprehensive health and wellness benefits package, including an annual wellness stipend.

• 401k plan with up to a 4% match and immediate vesting.

• Flexible and generous Paid Time Off (FTO).

• Employee Stock Purchase Program.

• Access to authorized AI tools to enhance efficiency, quality, and innovation, in accordance with company policies.