Marketing Operations Specialist

This is a fully remote position, open to applicants in Florida.

📋 Description

• Develop, oversee, and enhance marketing automations utilizing platforms like Zapier, Make, and other integration solutions.

• Create scalable systems, processes, and documentation to boost operational efficiency.

• Manage and uphold marketing systems to guarantee accurate lead flow across platforms and proper attribution.

• Configure and resolve issues related to marketing technology, including Google Tag Manager, Google Analytics, advertising platforms, APIs, and associated systems.

• Assist in conversion tracking across Google Ads, Meta Ads, and various digital marketing channels.

• Construct and manage spreadsheets and reporting workflows to ensure precise marketing data and operational reporting.

• Examine marketing and operational data to uncover trends, validate information, and facilitate data-driven decision-making.

• Resolve problems with scripts, integrations, and system issues to maintain smooth marketing operations.

• Manage internal platforms by adding users, clients, permissions, and system resources as necessary.

• Collaborate with SEO, Operations, and Marketing teams to identify workflow deficiencies and implement process enhancements.

• Deliver reporting and actionable insights to leadership to aid in business decision-making.

• Research, suggest, and deploy new tools and technologies that enhance marketing operations.

⛳️ Requirements

• 2–4 years of experience in Marketing Operations, Revenue Operations, Marketing Technology, or a related discipline.

• Proficiency in creating and maintaining workflow automations using tools like Zapier, Make, or similar platforms.

• Familiarity with project management platforms such as Monday.com, Asana, or comparable tools.

• Experience in configuring and troubleshooting Google Tag Manager and Google Analytics.

• Proven track record in supporting conversion tracking across Google Ads, Meta Ads, or similar advertising platforms.

• Experience with APIs, integrations, and marketing systems.

• Strong analytical, troubleshooting, and problem-solving abilities.

• Excellent organizational skills with a keen eye for detail.

• Background in creating documentation, workflows, and scalable operational processes.

• Professional proficiency in English.

• Preferred Qualifications

• Experience using Excel and/or Google Sheets for organizing, analyzing, and reporting marketing or operational data.

• Familiarity with managing CallRail or similar call tracking platforms.

• Experience utilizing AI tools to enhance productivity and operational efficiency.

• Experience in supporting marketing teams or digital marketing agencies.

• Experience in a dynamic startup environment.

• Bachelor’s degree in Marketing, Business, Information Systems, or a related field.

🏝️ Benefits

• 401(k): Match 100% of employee contributions up to 4%

• Unlimited Manager-Approved Paid Time Off

• Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month)

• Dental & Vision Insurance: Guardian

• Company-provided MacBook

• Fully Remote