Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the Demand Generation team to implement, enhance, and expand integrated marketing campaigns across digital platforms, webinars, events, content syndication, and ABM channels.

• Develop and oversee campaign workflows, audience segmentation, nurture programs, and automation processes.

• Uphold campaign governance, quality assurance standards, and operational best practices.

• Track campaign performance and deliver actionable insights to enhance pipeline generation and conversion rates.

• Assist in territory realignments and go-to-market strategies through scalable routing and assignment methodologies using LeanData.

• Aid in the administration and optimization of Marketo, Marketo Measure, and associated marketing technologies.

• Support governance, standardization, integrations, and data synchronization efforts.

• Create scalable program templates, tokens, operational workflows, and reporting frameworks.

• Assess and implement marketing technologies and AI-driven workflows.

• Align marketing and sales processes, reporting, and funnel definitions with operational strategies.

• Optimize lead scoring, qualification, routing, lifecycle stages, and SLAs.

• Ensure a smooth transition of leads between Marketing, SDRs, and Sales teams.

• Analyze funnel performance, channel effectiveness, campaign ROI, conversion rates, velocity metrics, and attribution data.

• Maintain data quality, compliance, segmentation, and database health.

• Establish data governance policies and operational standards.

• Assist in deduplication, enrichment, normalization, and data hygiene projects.

• Ensure adherence to GDPR, CAN-SPAM, and other relevant privacy regulations.

• Automate manual processes and enhance operational efficiency.

• Document workflows, system architecture, and operational procedures.

• Collaborate on cross-functional projects and AI initiatives to improve marketing effectiveness, forecasting, pipeline visibility, and revenue performance.

⛳️ Requirements

• Over 4 years of experience in Marketing Operations, Demand Generation, Operations, or a similar role within a B2B software company.

• Advanced proficiency in Marketo, including administration, campaign operations, lead lifecycle management, and reporting.

• Strong experience with Salesforce CRM, covering lead, contact, account, opportunity, and campaign management.

• Comprehensive understanding of demand generation programs and marketing funnel metrics.

• Practical experience with LeanData, including lead routing, account matching, territory assignment, and workflow optimization.

• Experience supporting complex sales organizations with diverse territories, segments, and routing requirements.

• Strong grasp of B2B software lead management best practices and opportunity lifecycle processes.

• Experience with data quality, database health metrics, and data integrations.

• Familiarity with attribution platforms like Marketo Measure and revenue intelligence tools.

• Proven experience utilizing AI tools, automation platforms, or advanced analytics solutions.

• Experience collaborating directly with Marketing and Sales leadership.

• Excellent verbal and written communication skills.

• Highly organized and agile with a collaborative, team-oriented approach.

• Strong commitment to ethical business practices and fiscal responsibility.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive benefits package including health, dental, and retirement plans.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive company culture.