Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop lead nurturing and email marketing campaigns within clients’ CRM systems, such as HubSpot, Eloqua, and Marketo.

• Diagnose and resolve issues related to clients’ marketing technology stack, campaign attribution, and marketing data.

• Initiate and execute email, social media, paid, and organic marketing campaigns.

• Provide regular updates on campaign progress during both internal and client-facing meetings.

• Coordinate campaigns and collect client feedback through Slack and email communications.

• Create and manage marketing dashboards, lead scoring systems, and reports on goals and conversions.

• Organize and maintain contact databases while assisting in lead generation efforts.

• Conduct research on products, services, and strategies to discover ways to enhance Terra’s technology stack and marketing approach.

• Execute other assigned digital marketing tasks as needed.

⛳️ Requirements

• Experience in financial services marketing, with a clear understanding of the differences between offshore wirehouses and independent advisors.

• Knowledge of highly regulated industries and the associated responsibilities and challenges of marketing to their clientele.

• Extensive experience in creating large-scale, multichannel marketing campaigns.

• Proven ability to address complex challenges related to martech implementations.

• Proficiency in utilizing marketing tools and technologies, including HubSpot, Salesforce/Pardot, Marketo, and Eloqua.

• Experience in developing website analytics reports and sales/marketing dashboards using platforms like Google Data Studio, Google Sheets, HubSpot, and Tableau.

• Thorough understanding of marketing funnels and how content, email, paid media, and sales interact.

• Capacity to multitask, quickly shift between tasks, and adjust to changing deadlines and client objectives.

• Initiative to proactively address problems as they occur.

• Agency experience is strongly preferred.

🏝️ Benefits

• 11 recognized holidays plus unlimited paid time off.

• An additional 4 mental wellness days per year.

• Fully company-funded health insurance premium, including dental and vision options.

• 401(k) plan to assist in future savings.

• Predominantly remote work arrangement.

• Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM).

• Monthly wellness stipend and quarterly gifts to appreciate employees.

• One-time reimbursement for remote work equipment.

• Monthly team bonding activities and happy hours.

• Pre-tax benefits for commuting expenses.

• The chance to be part of a vibrant, close-knit team that enjoys working together every day.