Marketing Operations Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Oversee daily marketing operations within HubSpot, the primary platform, encompassing campaign workflows, lead routing, segmentation, and reporting, alongside supporting CRM integrations.

• Ensure HubSpot is correctly configured, integrated, and optimized to facilitate demand generation and account-based engagement.

• Manage lead scoring, account scoring, lifecycle stages, source tracking, attribution, campaign taxonomy, and funnel definitions within HubSpot.

• Maintain data integrity, field governance, list management, and process documentation across HubSpot and associated systems.

• Collaborate with Sales Operations and Revenue Operations to ensure smooth transitions between marketing, BDR/SDR, sales, and account management teams.

• Assist in building and managing a model-driven, intent-data-led marketing approach, executed and monitored in HubSpot and enhanced by ZoomInfo and other data sources.

• Identify high-fit, high-intent accounts based on ICP, firmographic, technographic, behavioral, and engagement data.

• Support the execution of targeted campaigns across priority segments, verticals, and account lists.

• Work closely with demand generation and sales teams to convert intent signals into actionable plays, outreach motions, and pipeline opportunities.

• Monitor the performance of intent-driven campaigns and suggest improvements based on conversion trends.

• Develop dashboards and recurring reports that track performance across the entire marketing funnel, including MQLs, MQAs, SAAs, SQAs, SQOs, pipeline, revenue, CAC, conversion rates, and campaign ROI.

• Offer actionable insights to help leadership comprehend what strategies are effective, which are not, and where to allocate resources.

• Analyze campaign performance, lead quality, source attribution, funnel velocity, and conversion metrics by segment, channel, and campaign.

• Assist in weekly and monthly GTM reporting for marketing, sales, and executive leadership.

• Utilize data to influence marketing strategy, budget distribution, audience targeting, and campaign prioritization.

• Create scalable processes for campaign setup, tracking, reporting, lead management, and sales follow-up.

• Enhance marketing-to-sales alignment through clear definitions, SLAs, routing rules, and feedback mechanisms.

• Partner with demand generation, sales, RevOps, and leadership to perpetually improve funnel performance.

• Identify operational gaps and suggest improvements in technology, processes, or data.

• Assist in standardizing reporting and creating a singular source of truth for marketing performance.

⛳️ Requirements

• 3–5 years of direct experience in HubSpot administration and management is essential — this is the primary system of record for this position.

• Proven expertise in configuring and optimizing HubSpot workflows, lead scoring, lifecycle stages, campaign taxonomy, attribution, and reporting/dashboards.

• 3–5 years of professional experience in marketing operations, revenue operations, or demand generation operations.

• Demonstrated experience with CRM systems and managing marketing-to-sales transitions.

• Strong comprehension of lead management, lifecycle stages, attribution, campaign reporting, and funnel analytics.

• Capability to build dashboards, reports, and executive-level performance summaries.

• Must be eligible to work in Pakistan.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Flexible work arrangements and a supportive work environment.