Marketing Operations, Reporting Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take ownership of and oversee daily marketing operations within HubSpot and integrated CRM systems.

• Set up and enhance marketing automation workflows, lead routing, segmentation, lifecycle stages, and the execution of campaigns.

• Manage lead scoring, account scoring, source attribution, campaign taxonomy, and funnel tracking.

• Ensure data integrity through continuous data hygiene, governance of fields, management of lists, and documentation.

• Supervise and maintain integrations between HubSpot, ZoomInfo, and other marketing technologies.

• Collaborate with Sales Operations and Revenue Operations to guarantee smooth lead transitions and team alignment.

• Leverage ZoomInfo and additional data sources to pinpoint target accounts based on Ideal Customer Profile (ICP), firmographic, technographic, behavioral, and intent data.

• Assist in Account-Based Marketing (ABM) efforts by creating targeted account lists and segmenting audiences.

• Work alongside marketing and sales teams to transform intent signals into actionable campaigns and pipeline opportunities.

• Track campaign performance and suggest optimization strategies based on engagement and conversion metrics.

• Create and maintain dashboards and reports that gauge marketing performance across the entire funnel, including:

• • Marketing Qualified Leads (MQLs)
• • Marketing Qualified Accounts (MQAs)
• • Sales Accepted Accounts (SAAs)
• • Sales Qualified Accounts (SQAs)
• • Sales Qualified Opportunities (SQOs)
• • Pipeline and revenue attribution
• • Conversion rates
• • Customer Acquisition Cost (CAC)
• • Campaign ROI

• Evaluate campaign effectiveness, lead quality, attribution, funnel velocity, and conversion trends.

• Provide weekly, monthly, and executive-level reports with actionable recommendations.

• Convert marketing data into strategic insights that promote business growth and informed decision-making.

• Create scalable processes for campaign execution, reporting, lead management, and sales follow-up.

• Enhance marketing-to-sales alignment through well-defined lifecycle definitions, SLAs, routing rules, and feedback mechanisms.

• Identify operational inefficiencies and suggest improvements in processes, technology, or data.

• Assist in establishing reporting standards and maintaining a single source of truth for marketing performance.

• Work closely with Marketing, Sales, Revenue Operations, and Leadership to enhance overall funnel performance.

⛳️ Requirements

• Outstanding written and verbal communication abilities.

• Strong analytical and problem-solving skills.

• Exceptional organizational and project management capabilities.

• Highly detail-oriented with a firm commitment to data accuracy.

• Ability to juggle multiple priorities in a fast-paced setting.

• Solid understanding of B2B marketing operations and demand generation.

• Proficiency in creating executive-ready dashboards, reports, and performance summaries.

• Experience in converting marketing metrics into actionable business insights.

• Comprehensive knowledge of lead management, lifecycle stages, attribution, campaign reporting, and funnel analytics.

• Comfortable collaborating with cross-functional teams, including Marketing, Sales, Revenue Operations, and Executive Leadership.

• Technical Skills

• Advanced expertise in HubSpot, covering:

• • Marketing Hub
• • CRM
• • Workflows
• • Lists and segmentation
• • Reporting dashboards
• • Lead scoring
• • Campaign reporting

• Experience with ZoomInfo or similar intent data platforms.

• Familiarity with CRM platforms and marketing automation systems.

• Strong reporting skills in Microsoft Excel or Google Sheets.

🏝️ Benefits

• Work-from-Home setup

• Competitive salary

• HMO coverage

• Government-mandated benefits (SSS, PhilHealth, Pag-IBIG)

• Paid Time Off (PTO)

• Opportunities for professional growth and career development

• Collaborative and supportive international team

• Exposure to modern B2B marketing technologies and revenue operations