Marketing Operations Manager – Marketo Engineering

This is a fully remote position, open to applicants in Texas.

📋 Description

• Act as the main administrator for Marketo, ensuring optimal platform performance, adherence to governance, and operational excellence.

• Develop, sustain, and enhance scalable marketing automation programs and workflows.

• Collaborate with teams including Marketing Strategy, Campaign Operations, Field Marketing, RevOps, Sales, Sales Operations, Data Analytics, and Data teams.

• Spearhead automation initiatives that boost efficiency, enhance data quality, and facilitate measurable business outcomes.

• Oversee Marketo administration, focusing on database health, email deliverability, campaign operations, and platform monitoring.

• Set up, maintain, and resolve issues with integrations between Marketo and associated marketing technologies.

• Automate repetitive marketing processes utilizing tools like Openprise.

• Define governance standards, naming conventions, folder structures, documentation practices, and version control methods.

• Offer technical support and guidance for campaign execution, email templates, landing pages, forms, and related assets.

• Design, build, and refine Marketo campaigns, engagement programs, lead nurturing strategies, segmentation, scoring models, and lifecycle programs.

• Maintain an architecture that supports scalable future business growth.

• Assess emerging marketing automation capabilities and recommend tools or enhancements.

• Provide training and mentorship to stakeholders on Marketo best practices and platform functionalities.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or a related field with over 7 years of relevant professional experience, or a Master's degree in a related field with at least 4 years of relevant professional experience.

• Possession of Marketo Certification(s).

• More than 4 years of experience with Marketo or similar marketing automation platforms.

• At least 3 years of experience with email deliverability, lead lifecycle management, scoring, segmentation, and nurturing programs.

• Exceptional project management abilities and the capacity to oversee multiple work streams under tight deadlines.

• Familiarity with AGILE/SCRUM process management methodologies.

• Previous experience in a B2B SaaS or high-tech environment.

• Capability to train and mentor teams on marketing automation best practices.

• Experience in optimizing and scaling marketing automation systems within a growth environment.

• Experience integrating Marketo within a broader RevOps infrastructure.

• Experience managing integrations between marketing automation systems and CRM platforms like Salesforce as well as other data sources.

• Proficiency with REST/SOAP APIs, Webhooks, JavaScript, or similar technologies.

• Strong problem-solving skills for diagnosing complex campaign logic and data flows.

• Excellent cross-functional collaboration skills and the capability to influence process enhancements.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) plan with Cisco matching contributions.

• Paid parental leave.

• Short- and long-term disability coverage.

• Basic life insurance.

• Potential for Cisco restricted stock unit grants.

• 10 paid holidays each full calendar year.

• 1 floating holiday for non-exempt employees.

• 1 paid day off to celebrate the employee's birthday.

• Paid year-end holiday shutdown.

• 4 paid days off designated for personal wellness.

• 16 days of paid vacation for non-exempt employees.

• Flexible vacation time off program for exempt employees with no defined limit, subject to availability and business constraints.

• 80 hours of sick time off provided upon hire and each January 1st.

• Up to 80 hours of unused sick time can be carried forward.

• Additional paid time off for critical or emergency family matters.

• Optional 10 paid volunteer days each calendar year.

• Annual bonuses for non-sales positions, in accordance with Cisco policies.