Marketing Operations Manager – Marketo Engineering

This is a fully remote position, open to applicants in Maine, +4 more states.

📋 Description

• Act as the primary Marketo administrator, ensuring optimal platform performance, governance, and operational excellence.

• Develop, maintain, and enhance scalable marketing automation programs and workflows.

• Oversee the health of the Marketo database, email deliverability, campaign operations, and platform monitoring.

• Configure, sustain, and troubleshoot integrations between Marketo and other connected marketing technologies.

• Automate recurring marketing processes utilizing tools such as Openprise.

• Establish governance standards, including naming conventions, folder structures, documentation, and version control.

• Collaborate with Marketing Strategy, Sales Operations, RevOps, and Data teams to ensure reliable marketing processes and successful campaign execution.

• Offer technical guidance for campaign assets, including email templates, landing pages, and forms.

• Design, create, and optimize campaigns, engagement programs, lead nurturing, segmentation, scoring models, and lifecycle programs.

• Maintain a scalable marketing technology architecture.

• Assess emerging marketing automation capabilities and recommend tools or enhancements.

• Train and mentor stakeholders on Marketo best practices and platform functionalities.

• Propel automation initiatives and continuous improvements to enhance efficiency, improve data quality, and facilitate measurable business outcomes.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Computer Science, or a related field with 7+ years of relevant professional experience, or a Master's degree in a related field with 4+ years of relevant professional experience.

• Marketo certification(s).

• 4+ years of experience with Marketo or similar marketing automation platforms.

• 3+ years of experience in email deliverability, lead lifecycle management, scoring, segmentation, and nurture programs.

• Exceptional project management skills with the ability to handle multiple work streams under tight deadlines.

• Familiarity with Agile/Scrum process management methodologies.

• Prior experience in a B2B SaaS or high-tech environment.

• Capability to train and mentor teams on marketing automation best practices.

• Experience in optimizing and scaling marketing automation systems within a growth environment.

• Experience integrating Marketo within a broader RevOps infrastructure.

• Strong cross-functional collaboration and process improvement abilities.

• Experience managing integrations between marketing automation systems, CRM systems like Salesforce, and other data sources.

• Proficiency with REST/SOAP APIs, webhooks, and JavaScript or similar technologies.

• Strong problem-solving skills for troubleshooting complex campaign logic and data flows.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) plan with Cisco matching contribution.

• Paid parental leave.

• Short- and long-term disability coverage.

• Basic life insurance.

• Cisco restricted stock unit grants may be available.

• 10 paid holidays per full calendar year.

• 1 floating holiday for non-exempt employees.

• 1 paid day off for the employee’s birthday.

• Paid year-end holiday shutdown.

• 4 paid days off for personal wellness.

• Paid vacation time for non-exempt employees.

• Flexible vacation time off program for exempt employees.

• 80 hours of sick time off provided on hire date and each January 1st thereafter.

• Up to 80 hours of unused sick time may be carried forward.

• Additional paid time off for critical or emergency family issues.

• Optional 10 paid volunteer days per full calendar year.

• Annual bonuses may be available for non-sales roles.

• Incentive compensation for employees on the sales plan.