Marketing Operations Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Act as the main administrator for Marketo, overseeing integrations, lifecycle and scoring, programs, and database management.

• Take complete ownership of Demandbase and LeanData, including audience logic, routing rules, and Salesforce synchronization.

• Enhance and maintain the integration layer among tools such as Tray.io, Knak, and webhook-based event platforms.

• Assess, implement, and onboard new tools as the marketing technology stack evolves.

• Identify opportunities where AI can provide significant leverage in marketing operations and assist in designing practical, governed solutions.

• Collaborate on workflows that enable the marketing team to execute tasks more efficiently and effectively.

• Track how data is populated across sync rules, API writes, smart campaigns, and manual processes.

• Work with the marketing analyst to address reporting needs and offer context regarding how data is generated and maintained.

• Ensure database health by managing deduplication, field hygiene, lifecycle-driven archival, and compliance-related subscription logic.

• Create documentation and enablement resources that campaign managers, BDR partners, and RevOps stakeholders can effectively utilize.

• Convert system logic into straightforward guidance for go-to-market teams.

• Stay informed on the future direction of marketing technology and provide valuable insights on stack decisions and operational design.

⛳️ Requirements

• 5+ years of hands-on experience with Marketo, including work in inherited or complex instances.

• Strong fluency in Salesforce, with the ability to trace field values across sync rules, API writes, form fills, and downstream workflows.

• Experience supporting campaign teams and BDR functions in a B2B go-to-market setting.

• Ability to balance technical details with business context, particularly when dealing with routing, scoring, integrations, and reporting.

• Practical understanding of AI, with clear perspectives on where AI adds value and experience in shaping AI-enabled workflows.

• Possess strong analytical instincts and the ability to question what a metric is truly measuring and how the underlying data is sourced.

• Flourish in environments with evolving priorities, where you can impact both execution and long-term systems design.

🏝️ Benefits

• Competitive compensation, variable bonus and performance-based reward opportunities, along with retirement programs.

• Medical, dental, and vision insurance coverage.

• Generous and flexible time off policy, including paid holidays, wellness days, and a company-wide year-end break.

• Paid parental leave (including fully paid leave for eligible ZEOs, subject to local policy).

• Learning & development stipend to foster ongoing growth.

• Opportunities for volunteering and giving back, including charitable donation matching where applicable.

• Mental wellbeing resources and support available.