Marketing Operations Manager

This is a fully remote position, open to applicants in Ohio, +1 more state.

📋 Description

• Oversee and direct marketing automation platforms, including the execution of campaigns, workflows, and system enhancements.

• Create and uphold marketing data governance protocols, encompassing lead routing, life cycle stages, and standards for data quality.

• Collaborate with Sales Operations to synchronize marketing systems with CRM processes.

• Design and manage dashboards and reporting mechanisms for evaluating marketing performance, pipeline contributions, and the success of campaigns.

• Establish and standardize marketing KPIs and reporting frameworks.

• Assist in attribution and ensure pipeline visibility in collaboration with Sales and Finance.

• Offer insights and recommendations aimed at enhancing marketing efficiency and return on investment.

• Lead project management efforts for the brand integration of acquired companies.

• Facilitate coordination among cross-functional teams including Marketing, Sales, acquired brands, and various business units.

• Monitor deliverables, timelines, and dependencies throughout integration projects.

• Ensure consistent execution of brand transitions, which includes messaging, website updates, and communications.

• Act as a central liaison among marketing functions to foster alignment and execution.

• Collaborate with Corporate Communications, Industry Marketing, Product Marketing, Digital, and Creative teams on various campaigns and initiatives.

• Enhance planning, coordination, and communication across the marketing organization.

• Be prepared to travel up to 10% of the time for business-related purposes.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.

• Over 8 years of experience in marketing operations, program management, or similar roles.

• Proficient in managing HubSpot marketing technology platforms, including marketing automation and CRM systems.

• Experience in reporting, analytics, and performance evaluation.

• Proven capability in coordinating cross-functional projects or programs.

• Strong comprehension of marketing operations, systems, and processes.

• Experience with marketing automation platforms and CRM tools.

• Excellent analytical skills and the ability to interpret performance data effectively.

• Demonstrated project and program management skills.

• Ability to handle multiple projects and stakeholders concurrently.

• Strong communication skills and ability to collaborate across functions.

• Ability to foster alignment and execution within a matrixed environment.

• Must currently hold work authorization in the country where the position is based; Woolpert cannot provide visa sponsorship.

• Willingness to travel up to 10% of the time for business-related purposes.

🏝️ Benefits

• Freedom to Work program: Enjoy the flexibility to set your own schedule and location (as appropriate).

• Principal program: Gain the opportunity to become a firm owner.

• Flexible paid time off/vacation.

• Career development: Access a broad range of learning and growth opportunities within and across various industries.

• Comprehensive health, life, vision, and dental insurance.

• Paid sick leave.

• Retirement plan options.

• Reimbursement for fitness-related expenses.

• Pet insurance coverage.

• Identity protection services.

• Technology stipend.

• Employee assistance program.

• Competitive salary.