Marketing Operations Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of and consistently evaluate and enhance key marketing workflows, including lifecycle progression, campaign automation, attribution, and data flow throughout the marketing stack to boost performance and scalability.

• Oversee and optimize the synchronization between Marketo and Salesforce, focusing on field management, data flow, and system governance.

• Manage user access, configurations, integrations, and ongoing improvements to the platform.

• Assess and facilitate the implementation of new tools and capabilities (e.g., AEO, spam mitigation).

• Lead the development of scoring models and lifecycle stage progression, collaborating with the broader MarOps team on joint lead lifecycle management.

• Comprehend, support, and provide backup for lead routing, enrichment, and data hygiene processes as necessary.

• Establish and uphold campaign operations governance (taxonomy, naming conventions, hierarchies, and standardized SFDC setup) to enable scalable, outsourced execution.

• Coordinate efforts between Demand Gen, Paid Media, Field, BDR, and external partners to ensure consistent execution.

• Guarantee precise campaign tracking, attribution, and data consistency across systems.

• Collaborate and coordinate with Marketing, Sales Ops, Analytics, and Business Systems teams on process and system enhancements; communicate updates and insights to stakeholders.

• Assist in global email and data compliance initiatives (e.g., consent management, data handling policies).

• Maintain documentation for processes, systems, and governance standards.

⛳️ Requirements

• A minimum of 5 years of experience in B2B SaaS marketing operations or similar roles.

• Practical experience with marketing automation and CRM platforms, specifically Marketo and Salesforce.

• Familiarity with tools such as 6sense, RingLead/LeanData, Full Circle Insights, and Asana (or similar platforms).

• Strong grasp of lead lifecycle management and campaign attribution models.

• Experience in designing and optimizing workflows, automation, and system integrations.

• Excellent analytical skills with the capability to interpret data and generate actionable insights.

• High attention to detail and a strong ownership mindset in managing systems and processes.

• Capacity to handle multiple priorities and projects in a dynamic environment.

• Strong communication and collaboration skills with both technical and non-technical teams.

• Experience working with Sales Ops, CRM Teams, and Analytics teams.

• Familiarity with data hygiene, enrichment strategies, and compliance standards.

• Experience with AI-powered marketing tools (e.g., Qualified, Profound, Metadata).

• Experience utilizing AI tools (e.g., ChatGPT) to create agents or automations that enhance productivity and streamline marketing workflows.

• A keen interest in AI-driven marketing automation and next-generation MarTech capabilities.

🏝️ Benefits

• Healthcare

• Dental

• Parental planning

• Mental health benefits

• Disability income benefits

• Life and AD&D insurance

• A 401(k) plan with matching contributions

• Paid time off

• Fitness reimbursements