Marketing Operations Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and expand Enformion’s marketing operations capabilities.

• Discover and apply AI tools, agents, and workflows for personalization, automation, and campaign analytics.

• Manage HubSpot setup, workflows, automation, governance, integrations, audits, and redesigns.

• Assess, implement, and oversee the comprehensive marketing technology ecosystem.

• Standardize campaign structures and execute campaign processes.

• Oversee tracking, attribution, UTMs, campaign mapping, CRM organization, and dashboards.

• Create dynamic audience segmentation and personalization frameworks.

• Manage data architecture, encompassing enrichment, deduplication, validation, and governance.

• Assist in account-based marketing through targeted account strategies.

• Define, score, route, and monitor leads.

• Enhance funnel performance and identify areas for conversion improvement.

• Design marketing performance metrics and generate reports and dashboards.

• Evaluate channel ROI and provide budget and resource suggestions.

• Offer recommendations and identify potential risks before they impact the pipeline.

• Collaborate with Revenue Operations and Sales; report directly to the VP of Marketing.

⛳️ Requirements

• 5–8+ years of experience in marketing operations, with significant B2B SaaS exposure.

• Proven experience in establishing or revitalizing a marketing operations function, or extensive knowledge of leading marketing organizations.

• In-depth understanding of SaaS revenue metrics and funnel analytics.

• Must be located in the U.S. and authorized to work without sponsorship.

• Extensive expertise in HubSpot and experience in marketing platform management.

• Familiarity with AI tools, AI agents, LLM-driven workflows, and intelligent automation in marketing and operations.

• Technical proficiency with integrations, data modeling, APIs, and workflow automation.

• Strong grasp of CRM reporting and data architecture.

• Skilled in enrichment and data management tools.

• Ability to convert business strategies into operational frameworks.

• Strong skills in process design and documentation.

• Capability to educate stakeholders on best practices.

• Systems thinking and capacity to scale processes effectively.

• Ability to operate independently with minimal supervision.

• Excellent communication skills and capacity to present data, insights, and recommendations to leadership and cross-functional stakeholders.

🏝️ Benefits

• Flexible remote work options.

• Generous paid time off and holidays.

• Comprehensive medical, dental, and vision insurance.

• 401(k) plan with employer contributions.

• Parental leave policy.

• Life insurance and short/long-term disability coverage.

• Base salary ranging from $100,000 to $120,000, plus bonuses.