Marketing Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with the Marketing Operations leadership team to oversee and enhance the Marketo platform.

• Implement the operational strategy for Marketo, covering lifecycle management, lead scoring, routing logic, and system workflows.

• Develop, maintain, and improve smart campaigns, nurture initiatives, and operational processes to facilitate scalable marketing execution.

• Assist in maintaining integrations between Marketo and CRM systems (preferably Salesforce) along with other marketing applications.

• Monitor and resolve synchronization issues, ensuring precise and prompt data transfer between systems.

• Aid in preserving data integrity within Marketo through consistent governance, normalization, and system audits.

• Support campaign development across various teams, which includes program setup, list imports, segmentation, and token utilization.

• Collaborate with stakeholders to guarantee that campaigns are executed according to best practices and operational guidelines.

• Diagnose campaign issues and offer direct support to ensure the smooth operation of programs.

⛳️ Requirements

• 5-10 years of experience in marketing operations or marketing automation.

• Extensive hands-on experience with Marketo, encompassing campaign creation, lifecycle management, and system administration.

• Proficient in supporting lead scoring, routing, and lifecycle frameworks.

• Knowledge of CRM systems (Salesforce is highly preferred) and marketing-to-sales processes.

• Familiarity with Marketing Automation Platforms (Marketo is highly preferred).

• Acquainted with our essential marketing systems: Demand Base, Asana, Qualified, Mobly, and Swoogo is preferred.

• Capability to troubleshoot technical problems and manage system integrations.

🏝️ Benefits

• Performance-based bonus.

• Equity.

• Comprehensive benefits program.