Marketing Operations Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop the company's digital footprint and transform it into a qualified sales pipeline.

• Take charge of daily digital marketing and lead generation efforts across the US and EMEA regions.

• Execute AI-driven workflow automation.

• Enhance the brand's visibility through digital platforms.

• Manage the company's LinkedIn profile and cultivate an engaged audience among security and engineering professionals.

• Strategize and publish a consistent content calendar featuring blogs, case studies, short videos, social media posts, and newsletters.

• Maintain an up-to-date website that is optimized for search engines and designed to convert visitors into inquiries.

• Support thought leadership initiatives from founders and technical experts.

• Plan, execute, and refine paid advertising campaigns on LinkedIn, Google, and other relevant industry platforms.

• Develop email nurturing programs that guide prospects towards a sales conversation.

• Organize webinars and assist in the company's participation at selected trade events and conferences.

• Implement campaigns that promote cross-selling of new products to the existing customer base.

• Collaborate with sales to identify target accounts and personas, with a focus on CISOs and security leadership.

• Manage leads using Salesforce and HubSpot, ensuring a seamless handover and follow-up process.

• Provide monthly reports on campaign performance, cost per lead, and sourced pipeline value.

• Oversee the marketing budget and coordinate with agency or freelance partners.

• Report directly to the CEO and collaborate closely with sales and leadership teams.

⛳️ Requirements

• A degree in marketing, communications, or a related discipline.

• At least 3 years of post-graduate experience in digital or B2B marketing.

• Proven experience in effective brand building.

• Exceptional writing skills in English.

• Capability to communicate technical topics in a clear and engaging manner.

• Practical experience with CRM or marketing automation tools such as HubSpot or Salesforce.

• Strong analytical skills.

• Self-motivated individual who thrives in a remote working environment and takes ownership of results.

• Experience in marketing B2B SaaS, preferably in cybersecurity, developer tools, or other technical products.

• Familiarity with account-based marketing and enterprise sales processes.

• Experience with webinars, events, and SEO practices.

• Basic design or video creation skills, e.g., using Canva or Figma.

🏝️ Benefits

• Stock options.

• Health insurance.

• Fully remote work environment.

• Flexible working hours.

• Genuine ownership from the very first day.

• Opportunity to launch a product in a new and rapidly growing security category.