Marketing Operations Engineer

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Design and sustain automated workflows in Clay that detect and assess ABM signals, catalysts, and triggers (e.g., executive transitions, mergers and acquisitions, technology contract expirations, RFPs, and hiring surges) within targeted health system and physician group accounts.

• Collaborate with Marketing and Revenue Operations to create and uphold the HubSpot framework (lists, workflows, lifecycle stages, lead scoring, and routing rules) that facilitates signal-driven account prioritization.

• Create and manage integrations and data pipelines between Clay, HubSpot, enrichment/intent data providers, and internal systems (e.g., CRM, data warehouses) using APIs, webhooks, and native connectors.

• Examine account and contact-level data to uncover trends in signal quality, conversion rates, and pipeline impact, refining scoring models and enrichment logic as needed.

• Oversee the technical development of entirely new ABM campaigns, ensuring that signal capture, enrichment, and routing logic are established prior to launch.

• Perform routine audits of data quality, deduplication, and enrichment accuracy within HubSpot and Clay to sustain a clean, reliable source of truth for go-to-market teams.

• Collaborate with Sales Development, Partnerships, and Client Services to ensure that signal-qualified accounts are directed to the appropriate owner with the right context and timing.

• Assess new go-to-market tools, data providers, and automation possibilities that could enhance signal detection, targeting accuracy, or operational efficiency.

• Identify gaps or inefficiencies in the demand generation technology stack and workflows, and devise scalable solutions in cooperation with Marketing and RevOps leadership.

⛳️ Requirements

• A Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or a related discipline is required; equivalent practical experience will be taken into account.

• Minimum of 3 years of experience in a GTM Engineering, Marketing Operations, Revenue Operations, or Sales Operations role, preferably within B2B SaaS or healthcare technology.

• Proven hands-on experience managing HubSpot (workflows, lists, lifecycle stages, lead scoring, reporting) in a marketing or revenue operations role.

• Direct experience in developing enrichment and signal-detection workflows in Clay, including the use of formulas, integrations, and waterfall enrichment.

• Familiarity with APIs, webhooks, and no-code/low-code automation tools (e.g., Zapier, Make) for connecting go-to-market systems.

• Understanding of account-based marketing (ABM) concepts, intent data providers, and B2B enterprise buying committees.

• Strong SQL or spreadsheet-based data analysis skills; adeptness in working with large, imperfect data sets.

• Consistent and punctual attendance.

• An equivalent combination of education and experience will be considered.

• To successfully perform this job, an individual must be capable of fulfilling each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to execute the essential functions.

🏝️ Benefits

• EnableComp is an Equal Opportunity Employer M/F/D/V.

• Provides opportunities for professional growth and development.

• Offers flexible work arrangements to promote a better work-life balance.