Marketing Operations Contractor, Marketo

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Design, develop, and enhance Marketo programs, campaigns, and assets tailored for B2B clients, including the new email editor, landing pages, and forms.

• Structure and manage workspaces, partitions, and lead scoring/segmentation models that align with each client's lead management strategy.

• Integrate and oversee the native Marketo Salesforce CRM connector, ensuring accurate field mapping, establishing SFDC sync users, monitoring sync health, and implementing lead routing logic.

• Configure and sustain third-party integrations, including webinar platforms, data enrichment tools, and intent data providers (e.g., 6sense).

• Develop and maintain reports on campaign performance, funnel velocity, and database health, providing actionable insights to clients and internal teams.

• Implement and enhance Marketo Measure for clients to advance attribution reporting.

• Provide guidance on Marketo to Salesforce campaign synchronization, including Salesforce CRM campaign hierarchies to improve campaign reporting effectiveness.

• Perform regular database health assessments, identifying and addressing data quality, deliverability, and hygiene issues.

• Collaborate with client stakeholders to diagnose challenges in lead management processes and propose solutions, translating those recommendations into actionable Marketo implementations.

• Keep abreast of Marketo's product roadmap and platform advancements, proactively pinpointing opportunities to introduce new features into client engagements.

• Act as a client-facing MOPs expert across various accounts, balancing hands-on execution with strategic advice.

⛳️ Requirements

• A minimum of 6 years of marketing operations experience, with extensive hands-on expertise in Marketo implementation and optimization for B2B organizations.

• Experience gained in a consulting or agency setting at some stage in your career (RevOps or marketing ops consulting, in-house MOPs roles with substantial Marketo responsibilities, or a combination of both).

• Marketo Certified Practitioner or Certified Solutions Architect certification is required.

• Proven experience in implementing and optimizing Marketo Measure instances, including guiding clients through configuration choices and attribution model selection.

• Demonstrated proficiency with Marketo's new email editor, Salesforce CRM integration, workspaces/partitions, and segmentation builds.

• Experience with third-party tool integrations such as webinar platforms, data enrichment tools, and intent data platforms (6sense or equivalent).

• Capability to configure and troubleshoot the Marketo to Salesforce native connector and provide advice on Salesforce CRM sync user setup.

• Working knowledge of Marketo campaign synchronization and the ability to advise on channel and tag alignment with Salesforce campaigns to enhance campaign and people performance reporting.

🏝️ Benefits

• Competitive compensation reflective of your experience and impact.

• Remote work flexibility.

• A collaborative culture that values diverse perspectives and innovative thinking.

• Meaningful work that creates a measurable difference for your clients.