Marketing Operations and CRM Specialist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take ownership of and oversee the CRM platform (such as HubSpot, Salesforce, or comparable systems)

• Create, construct, and enhance marketing automation workflows

• Ensure the quality of data, governance, and strategies for segmentation

• Work collaboratively with marketing, sales, and RevOps teams to synchronize processes

• Design and sustain dashboards and reports to monitor performance

• Execute lead scoring models and manage lifecycle processes

• Oversee integrations between the CRM and additional tools (such as email, advertisements, analytics, etc.)

• Assist in campaign execution through effective list management and automation

• Identify areas for enhancing funnel conversion rates and operational efficiency

• Document workflows and uphold best practices within the CRM

⛳️ Requirements

• Minimum of 3 years of experience in Marketing Operations, CRM management, or related positions

• Practical experience with CRM platforms (HubSpot, Salesforce, or similar)

• Comprehensive understanding of marketing automation and lead lifecycle management

• Proficient in data analysis, reporting, and dashboard creation

• Knowledge of integrations (APIs, Zapier, or comparable tools)

• Exceptional attention to detail and commitment to data accuracy

• Capacity to collaborate effectively across marketing and sales teams

• Advanced English communication skills (both written and verbal)

🏝️ Benefits

• Fully remote work (LATAM)

• Competitive salary in USD

• Opportunity to be part of a rapidly growing international team

• Opportunities for professional development and learning