Marketing Operations Analyst

This is a fully remote position, open to applicants in California.

📋 Description

• Take responsibility for the comprehensive marketing operations and analytics framework, including conversion tracking, HubSpot workflows, lead lifecycle management, and attribution modeling.

• Evaluate website traffic, user interactions, SEO effectiveness, and the return on investment of campaigns.

• Create and sustain dashboards for analysis of Paid, SEO, and revenue funnels.

• Oversee HubSpot lead routing, audience segmentation, workflows, and automation processes.

• Enhance and maintain lead enrichment and validation pipelines (Clay → HubSpot → Salesforce).

• Manage email validation, lead scoring, and ensure list hygiene.

• Effectively communicate throughout the revenue cycle—from initial contact to deal closure.

• Implement A/B tests and oversee their analytical evaluation.

• Conduct manual attribution for opportunities that lack attribution.

• Calculate and provide insights on the cost efficiency of marketing and sales efforts.

⛳️ Requirements

• A minimum of 2 years in marketing analytics, marketing operations, or a related RevOps role.

• Proficient in HubSpot—familiar with workflows, automation, audience segmentation, and lead routing.

• Practical experience with GA4, Google Tag Manager, and conversion tracking.

• Strong understanding of the B2B SaaS lead lifecycle (MQL → SQL → Opportunity → Revenue).

• Basic knowledge of SEO principles and analytics.

• Experience with A/B testing tools and methodologies.

• Advanced proficiency in English, both written and spoken.

• Willingness to work in US time zones (Eastern or Pacific).

• SaaS industry background is highly preferred; experience in the US market is an advantage.

• Familiarity with Clay, Mixpanel, Microsoft Clarity, or VWO.

• Knowledge of BI tools—Power BI, Looker, Tableau, or Superset.

• Experience in workflow automation tools (Make, Zapier, or similar).

🏝️ Benefits

• Remote-first work culture.

• Strong product/market fit: a marketing data solution for US-based enterprises.

• 20 days of paid time off (PTO) annually.

• Observance of US holidays and additional time off.

• Professional development reimbursement.