Marketing Operations Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and sustain weekly, monthly, and quarterly marketing reports to evaluate performance across various marketing channels, recognize trends, and facilitate data-driven decision-making.

• Assess campaign, lead generation, and funnel performance data to deliver actionable insights and recommendations for optimization.

• Assist in cross-functional operational cadences by preparing reports, tracking action items, and ensuring visibility into ongoing marketing initiatives.

• Manage and uphold data orchestration platforms like RingLead to support the quality initiatives of lead and account data.

• Implement and support enrichment programs by utilizing first-party and third-party data sources, intent platforms, AI-driven research tools, and marketing databases.

• Oversee, audit, and enhance CRM and marketing database hygiene to guarantee accuracy, completeness, and adherence to established processes.

• Aid in lead routing, lead scoring, segmentation, and various marketing operations workflows to promote efficient lead management.

• Assist in the management and optimization of marketing automation platforms, encompassing campaign execution, email deployment, and lifecycle marketing programs.

• Address marketing automation and CRM-related issues while collaborating with internal stakeholders to resolve operational challenges.

• Develop and maintain dashboards, reports, and KPI tracking to provide insights into marketing performance and operational efficiency.

• Facilitate the administration and integration of marketing technologies to ensure data integrity and effective system functionality.

• Keep project documentation, workflows, and process guides to support operational consistency and team scalability.

• Collaborate with marketing, sales, and GTM operations teams to ensure the successful execution of marketing programs and operational initiatives.

• Assist in managing marketing project requests, timelines, and deliverables using Asana and other project management tools.

• Identify opportunities to enhance processes, automate manual tasks, and improve operational efficiency across the marketing organization.

⛳️ Requirements

• Bachelor’s degree in business, analytics, finance, economics, marketing, or a related field.

• 2–4 years of experience in Marketing Operations, Marketing Analytics, Demand Generation, Digital Marketing, or a similar area.

• Practical experience with CRM and GTM systems (Salesforce required; familiarity with Pardot, Outreach, and other sales/marketing efficiency tools is a plus).

• Proven experience in building and maintaining reports, dashboards, and operational metrics for GTM teams.

• Demonstrated experience working cross-functionally with Sales, Marketing, and/or Partner stakeholders.

• Strong analytical capabilities with a keen eye for detail; you can spot trends, discrepancies, and risks that others may overlook.

• Highly organized with strong project management skills and the ability to manage multiple priorities at once.

• Proactive problem-solver who takes ownership of tasks and drives initiatives forward with minimal supervision.

• Clear and confident communicator capable of presenting insights to both technical and non-technical audiences.

• Comfortable working with complex datasets and transforming data into actionable business insights.

• Advanced proficiency in Excel; strong working knowledge of Salesforce is essential.

• Ability to excel in a fast-paced, high-growth environment with shifting priorities.

🏝️ Benefits

• Healthcare, Dental, and Vision Benefits.

• Employer Paid Life Insurance and Disability Insurance.

• EAP - Employee Assistance Program.

• Pet Insurance.

• 401(k) Plan with Employer Matching.

• Competitive Bonus Structure.

• Home Office Reimbursement.

• Certification Reimbursement.

• Personalized Career Coaching.

• Generous Paid Time Off.

• Paid Office Closure from December 25 to January 1.

• Vacation Bonus.

• Summer Hours.