Marketing Operation Agent, Eloqua

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Design, implement, and enhance marketing automation and operational workflows.

• Execute marketing initiatives that engage customers and drive lead generation.

• Utilize marketing technology expertise, innovative digital solutions, and analytics.

• Collaborate with digital strategists, analysts, marketers, and event marketing teams.

• Engage with third-party vendors and platforms.

• Provide support to a team of marketing operations specialists.

• Promote excellence in marketing automation utilizing Oracle Eloqua.

• Supervise audience segmentation, landing page creation, and email marketing campaigns.

• Enhance campaign performance alongside event marketing teams.

• Advocate for innovation in marketing technology processes.

• Establish and uphold best practices for campaign execution.

• Ensure the quality of marketing data through precise segmentation, suppression management, and consent/preference management.

• Take ownership of campaign quality assurance across emails, landing pages, forms, segmentation, tracking, personalization, and automation workflows.

⛳️ Requirements

• Minimum of 2 years of relevant experience.

• Bachelor's degree or equivalent professional experience.

• Demonstrated expertise in marketing automation with Oracle Eloqua.

• Experience with Salesforce CRM.

• Proven ability to manage complex marketing campaigns.

• Record of success in a process-driven environment while fostering innovation.

• Proficient in A/B testing, required data analysis, and generating actionable recommendations.

• Oracle Eloqua certifications are a plus.

• Marketing Operations certifications are preferred.

• Experience in B2B marketing within events or publishing is advantageous.

• Familiarity with HTML and CSS is desirable.

🏝️ Benefits

• Flexible work arrangements.

• Work remotely for up to 8 weeks per year.

• Flexible vacation policy.

• Two company-wide Mental Health Days off.

• Access to the Headspace app.

• Retirement savings plan.

• Tuition reimbursement program.

• Employee incentive initiatives.

• Resources for mental, physical, and financial wellbeing.

• Grow My Way programming and skills-first development support.

• Two paid volunteer days off each year.

• Opportunities for pro-bono consulting projects and ESG initiatives.

• Reasonable accommodations for qualified individuals with disabilities and sincerely held religious beliefs.