Marketing Manager, Lead Generation

This is a fully remote position, open to applicants in California.

📋 Description

• Create a cohesive journey from the initial visit to a qualified lead by connecting search, ads, web pages, downloadable resources, forms, and email follow-ups.

• Oversee a collaborative marketing calendar that includes campaigns, website updates, events, and email initiatives.

• Analyze visitor drop-off points and address the most significant gaps.

• Revise marketing pages, landing pages, forms, and calls to action in WordPress and integrate them with HubSpot.

• Collaborate with specialists to enhance visibility in Google and AI search tools utilizing SEO/AEO/GEO techniques.

• Monitor Google Ads and Google Ad Grant performance and work with the ads specialist to implement improvements.

• Develop HubSpot marketing emails, manage lists, and create basic automated follow-up sequences.

• Ensure appropriate follow-up for forms, downloads, webinars, and events.

• Keep lead data organized and report system issues to the Operations team.

• Forward qualified leads to Direct Services based on established criteria.

• Coordinate timelines, assets, and approvals among teams and external partners.

• Assist in promoting, registering, and following up for webinars and events.

• Provide monthly reports covering website traffic, search and ad performance, email engagement, conversions, and leads.

• Utilize data and feedback from Direct Services to suggest enhancements.

⛳️ Requirements

• A minimum of 2 years of experience in inbound marketing, email marketing, demand generation, or marketing operations.

• Experience in the nonprofit sector or K-12 education is advantageous.

• Practical experience with HubSpot or a similar platform, including email campaigns, list management, and simple automation.

• Familiarity with SEO, Google Ads, website conversion strategies, and analytics is essential.

• Proficiency in WordPress and GA4 is preferred.

• Excellent organizational skills and strong follow-through capabilities.

• Ability to independently manage multiple campaigns and contributors.

• Dedication to educational equity, youth engagement, and shared decision-making.

• Capability to work effectively and collaboratively across diverse backgrounds, including race, gender, and culture.

• Must be eligible to work in the United States.

🏝️ Benefits

• Sick Time Off

• Voluntary Short-term Disability, Long-term Disability, and Life Insurance

• Partial reimbursement for Cell Phone & Internet expenses

• Budget for Home Office Equipment