Marketing Manager, Lab Systems – Workflow

This is a fully remote position, open to applicants in Colorado, +3 more states.

📋 Description

• Oversee marketing support for the U.S. go-to-market strategy related to the laboratory systems product portfolio and workflow analysis program.

• Assist with autoimmunity and allergy product lines as business demands dictate.

• Propel the execution and integration of marketing strategies and tactics across various channels.

• Direct the launches and development of new systems products, encompassing pre-registration, FDA-cleared product internalization, operations support, go-to-market planning, sales deployment, and marketing activities.

• Leverage workflow analysis, competitive insights, and market data to shape product positioning and differentiation strategies.

• Act as the product expert and primary contact for assigned systems products, providing support to sales, sales training, leadership, clinical and scientific affairs, operations, and national accounts.

• Monitor market metrics and data, refine the marketing approach, and communicate strategic decisions and initiatives to leadership.

• Facilitate sales enablement activities and collect customer perspectives and insights.

• Collaborate with learning and development and sales leadership to enhance resources and direction.

• Create and execute sales initiatives utilizing target analysis, segmentation, workflow analysis, competitive positioning, and sales-platform distribution.

• Design and implement digital initiatives and campaigns for laboratory systems products.

• Lead cross-functional project teams and work closely with agencies, content creators, marketing technology, digital teams, and global product teams.

• Manage the strategy and presence at tradeshows, including booth planning, product demonstrations, educational content, and lead generation.

• Develop integrated product marketing strategies that encompass digital marketing, campaigns, conferences, email marketing, webinars, live events, and unconventional channels.

• Innovate ways to amplify product messaging and educate consumers, healthcare providers, and laboratorians.

⛳️ Requirements

• A Bachelor's Degree is required; preferred fields of study include business, marketing, or science.

• A minimum of 5+ years of experience in marketing, business development, or related roles.

• Proven experience with multi-channel market-based campaigns, including messaging, programs, and tactics aimed at driving awareness and adoption.

• Background in healthcare, diagnostics, biotechnology, medical devices, sales, pharmaceuticals, or similar sectors.

• Capability to facilitate market research and analyze market segments, trends, growth rates, business trends, and expansion opportunities.

• Strong project and task management capabilities.

• Exceptional verbal and written communication skills.

• Experience collaborating with cross-functional teams.

• Proficient in understanding, influencing, and communicating with internal stakeholders and external entities.

• Demonstrated ability to deliver compelling presentations.

• Excellent storytelling and value-proposition development abilities.

• Skilled at translating customer and organizational needs into impactful marketing materials and strategies.

• Competent in supervising, analyzing, and reporting on the effectiveness of strategies, tactics, programs, and materials using metrics dashboards.

• Strong business acumen, problem-solving skills, and analytical capabilities.

• Ability to make decisions in a fast-paced environment with limited information.

• Capability to aid in the development of internal and external tools and identify process enhancements.

• Proficient in Word, Excel, and PowerPoint.

• Willing and able to travel up to 20% domestically, including occasional weekends, as well as internationally.

• Must be capable of traveling by car and airplane.

• Must be comfortable working in a virtual environment, spending a significant portion of the workday on a computer or phone.

🏝️ Benefits

• Variable annual bonus based on company, team, and/or individual performance results.

• Choice of national medical and dental plans.

• National vision plan.

• Health incentive programs.

• Employee assistance and family support programs.

• Commuter benefits.

• Tuition reimbursement.

• At least 120 hours of paid time off (PTO).

• 10 paid holidays each year.

• Paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave).

• Accident and life insurance.

• Short- and long-term disability coverage.

• Competitive 401(k) U.S. retirement savings plan.

• Employees’ Stock Purchase Plan (ESPP), allowing eligible colleagues to purchase company stock at a discount.

• Fully remote/virtual work environment.