Marketing Manager – IVF Genetic Testing

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement a regional marketing strategy for genetic testing and genomic services.

• Establish segmentation and positioning strategies for IVF clinics, embryology laboratories, and genetic counseling networks.

• Create annual marketing plans while monitoring performance to foster demand and revenue growth.

• Develop scientifically precise messaging that aligns with clinical evidence and regulatory guidelines.

• Produce white papers, case studies, presentations, digital campaigns, and educational materials.

• Simplify complex genetic data into clear and relevant customer value propositions.

• Collaborate with the sales team to provide training, tools, and competitive positioning strategies.

• Create ROI tools, workflow guides, and materials for handling objections.

• Supply competitive intelligence and insights from the field.

• Oversee go-to-market strategies and execution for new assays, platform enhancements, and updates.

• Ensure alignment among clinical, regulatory, product, and counseling teams.

• Track launch performance and make adjustments based on adoption rates, turnaround time trends, and feedback.

• Conduct research to gather customer insights from physicians, embryologists, lab leaders, and genetic counselors.

• Cultivate relationships with key opinion leaders to enhance credibility and evidence development.

• Facilitate advisory boards, webinars, and scientific engagement initiatives.

• Analyze usage data and reporting trends to refine strategies and messaging.

⛳️ Requirements

• Bachelor’s degree in Marketing, Life Sciences, or a related technical field, or equivalent experience in an IVF setting.

• Proven experience in managing technical product lines and supporting product launches.

• Strong knowledge of IVF workflows and genetic testing applications.

• Exceptional communication, presentation, and strategic planning abilities.

• Preferred experience collaborating with key opinion leaders in embryology or genetic testing.

• Familiarity with CRM systems such as Salesforce and marketing analytics tools is preferred.

• Ability to convey scientific concepts in clear and persuasive messaging.

• Successful completion of a background check is required.

• Must verify identity and eligibility for employment in the United States.

🏝️ Benefits

• Paid Time Off

• 10 Paid Holidays

• 401(k) with Employer Match

• Medical, Dental, Vision

• IVF Coverage to support family building needs

• GAP Insurance

• Basic Life and AD&D Coverage

• Short- and Long-Term Disability

• Optional AFLAC Supplemental Policies

• Employee Assistance Program (EAP)

• Flexible Spending & Health Savings Account