Marketing Manager I/II, Dermatology Consumer Marketing

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Collaborate with the Associate Consumer Marketing Director and brand teams to strategize launch planning and go-to-market execution for potential RINVOQ dermatology indications.

• Lead the creation and manage the execution of direct-to-consumer tactics across various channels including video, web, CRM, social media, and in-office, with a focus on digital communications.

• Drive and engage in business and marketing planning processes within the Dermatology sector.

• Utilize marketing capabilities to develop and enhance marketing plans.

• Analyze market trends and apply data-driven insights to inform marketing strategies.

• Conduct market surveys, focus groups, and consumer interviews to guide brand positioning and differentiation.

• Oversee and manage marketing projects, plans, initiatives, and tasks.

• Deliver high-quality results on schedule while maximizing investment efficiency.

• Ensure adherence to regulatory and compliance guidelines.

• Assess campaign effectiveness through metrics and measurements to support return on investment and brand goals.

• Assist in managing agency relationships, including scope, direction, terms, and oversight.

• Track and oversee the Consumer Marketing Budget, optimizing resources effectively.

• Cultivate collaborative relationships with both internal and external partners while leading cross-functional teams.

⛳️ Requirements

• Bachelor's degree in Marketing or a related field, or equivalent experience.

• 4–6+ years of pertinent marketing experience.

• Prior experience in pharmaceutical or consumer packaged goods (CPG) marketing.

• Strong leadership, communication, and interpersonal skills.

• Ability to work collaboratively with internal teams and external agency partners.

• Capability to lead initiatives without direct authority.

• Proficiency in creative development, value proposition, positioning, segmentation, and investment optimization.

• Excellent skills in project management, analytical thinking, and conceptualization.

• Self-motivated with a team-oriented approach.

• Keen attention to detail, execution, and follow-through.

• Knowledge of regulations and standards impacting pharmaceutical products.

• Preferred: experience in pharmaceutical marketing.

• Preferred: experience managing multiple external agencies, including advertising, digital, and database agencies.

• Preferred: direct-to-consumer media experience across TV, print, and digital platforms.

• Preferred: CRM experience encompassing direct mail and email.

• Preferred: understanding of social media platforms and their use.

• Ability to engage with all organizational levels in a highly matrixed environment.

• Ability to influence senior management.

• Willingness to travel 25% of the time.

🏝️ Benefits

• Paid time off including vacation, holidays, and sick leave.

• Medical, dental, and vision insurance.

• 401(k) retirement plan.

• Eligibility for long-term incentive programs.

• Remote work flexibility.

• Equal opportunity employment.

• Reasonable accommodations for applicants from the US and Puerto Rico.