Enterprise Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the planning and execution for the global field event portfolio.

• Oversee trade shows, regional summits, proprietary events, executive dinners, roundtables, workshops, third-party sponsorships, and co-sponsored partner activations.

• Manage vendors, budgets, and timelines associated with each event.

• Develop pre-event, on-site, and post-event strategies for every program.

• Establish event objectives and enhance the registration-to-attendance conversion rate.

• Collaborate with sales to create targeted invitation lists.

• Implement follow-up strategies that transform engagement into meetings and opportunities.

• Work closely with regional sales leaders, SDRs, and partner managers to ensure programs align with territory priorities, target account lists, and pipeline goals.

• Execute or provide strong support for ABM programs linked to event activities.

• Organize co-marketing initiatives and joint events with channel and alliance partners.

• Create promotional materials and event messaging alongside product marketing, creative teams, and demand generation.

• Oversee the global field marketing budget.

• Provide reports on pipeline sourced and influenced, cost per opportunity, and event ROI.

• Report directly to the Global VP of Marketing and collaborate with sales, customer success, product marketing, creative, and demand generation teams.

⛳️ Requirements

• Minimum of 5 years of field or event marketing experience in a B2B SaaS environment.

• Proven track record of executing programs that generate significant pipeline.

• Exceptional cross-functional collaboration abilities.

• Experience in running or closely supporting ABM programs in coordination with sales targeting specific accounts.

• Strong project management capabilities.

• Proficient with CRM (Salesforce) and marketing automation tools (HubSpot or similar).

• Ability to extract and analyze performance data.

• Excellent communication and stakeholder management skills.

• Willingness to travel to relevant tradeshows and conferences globally, approximately 30–50% during peak seasons.

• Experience managing a field events portfolio across various regions.

• Background in B2B startup marketing.

• Experience in delivering both intimate field events and large-scale user conferences.

• Familiarity with the SaaS landscape is highly desirable.

• Knowledge of the Media & Publishing industry is a plus.

🏝️ Benefits

• Competitive medical, dental, and vision insurance coverage.

• Company-sponsored pension plan and 401(k) matching.

• Three weeks of vacation along with up to three weeks of paid sick leave.

• Nine paid holidays and two personal days.

• 20 weeks of paid parental leave for new parents.

• Comprehensive mental health resources.

• Backup care and caregiver concierge services.

• Gender-affirming services.

• Pet insurance.

• Complimentary Post digital subscription.

• Leadership and career development programs.