Marketing Manager – Demand Gen, PMM

This is a fully remote position, open to applicants in United States.

📋 Description

• Adopt a PMM-first approach. Utilize a product-marketing perspective for all initiatives: ensure messaging, positioning, and customer/persona relevance remain sharp and consistent across all campaigns and materials.

• Drive demand generation. Implement demand generation campaigns from start to finish, including email nurturing, webinars, lifecycle marketing, and paid support, covering everything from development to launch and reporting.

• Manage field marketing. Take charge of the logistics and execution of field marketing and events, overseeing everything from pre-event promotions to follow-up activities.

• Engage partners. Convert partner co-marketing opportunities into active campaigns, such as joint webinars, co-branded content, and integration launches.

• Assist with product launches. Collaborate with Product Marketing on launch initiatives, sales enablement materials, competitive one-pagers, and customer success stories.

• Foster team connectivity. Act as a unifying force across product marketing, content, demand, and partnerships: facilitate communication between teams and resolve handoff issues that cause delays.

• Analyze and improve. Monitor the outcomes of your initiatives, report on effective strategies, and iterate quickly for continuous improvement.

⛳️ Requirements

• 1-3 years of experience in product marketing, general marketing, growth, or a similar B2B SaaS marketing role (internships are considered).

• A solid foundation in product marketing: comprehension of positioning, messaging, personas, and competitive analysis, demonstrating a genuine care for language.

• Enthusiasm for variety: an eagerness to engage across demand, field, partner, and PMM functions without specializing in just one area.

• A proactive, self-motivated, results-oriented mindset; able to work swiftly with minimal supervision.

• Sufficient analytical skills to set up a campaign and assess its effectiveness.

• Strong collaborative instincts coupled with a humble attitude.

🏝️ Benefits

• Competitive salary

• Comprehensive healthcare, dental, and vision coverage

• Retirement plan

• Choose your own equipment. We will provide you with any Apple laptop and monitor combination you desire along with the necessary software.

• Unlimited vacation policy, with a requirement to take at least 2 weeks off each year. Most employees typically take 4 weeks off annually. This is not just a vague policy; we encourage actual vacation time.