Marketing Manager, Content & Web

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Take ownership of all website copy, which includes homepages, product pages, solution pages, landing pages, blog posts, and additional site content.

• Oversee the site-wide heading structure to enhance SEO performance.

• Ensure website content remains aligned with Product and GTM priorities.

• Manage the blog program, which entails maintaining the editorial calendar, briefing, writing/editing, and publishing content.

• Control daily social media content and posting frequency while tracking performance metrics.

• Design graphics, slide decks, videos, and other creative materials using existing templates and brand systems.

• Utilize AI tools and modify AI-generated content to match Plotly's tone and voice.

• Stay updated on web design trends and incorporate modern best practices.

• Develop design briefs and specifications for web layouts.

• Collaborate with Front-End Web Development to transform design updates into live web pages.

• Work with Marketing Operations on launch schedules and operational transitions.

• Support SEO/AEO implementation by optimizing metadata, on-page content, and heading structures.

• Assist in crafting messaging and visual content for email campaigns, webinars, and promotional follow-ups.

⛳️ Requirements

• Proven experience in publishing and managing content using a CMS.

• Strong understanding of on-page SEO best practices, especially regarding heading hierarchy and site architecture.

• Familiarity with current trends and topics in the data science field.

• Ability to recognize modern web design trends and adapt them using established design systems like Figma.

• Experience in designing from scratch is a plus.

• Proficiency across web, email, social media, and presentation platforms.

• Demonstrated success in collaborating with technical development and analytical growth/SEO teams.

• Strong project management abilities to manage competing deadlines effectively.

• A sharp eye for contemporary visual design and layout.

• Must reside in Canada or the United States.

• Must meet work sponsorship requirements.

🏝️ Benefits

• Comprehensive health and wellness coverage.

• Generous paid time off.

• Flexible working hours.

• Parental leave top-up program.

• Stock options available for all full-time employees.

• Opportunities for learning and development.

• Fully remote work environment.

• Support for home office setup.

• Access to the Plotly Community Forum.

• Collaborate with a dedicated team.