Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of Plume's comprehensive marketing strategy, encompassing brand positioning, messaging, and go-to-market planning for product launches and partnerships.

• Develop, lead, and mentor a marketing team that covers content, growth, community, and design/brand aspects.

• Collaborate with the CEO and executive team to ensure the marketing strategy is in sync with fundraising efforts, product roadmap, and business development priorities.

• Manage Plume's relationships with the press and analysts; serve as a key external spokesperson alongside executive leadership.

• Direct the brand and campaign strategies for significant launches, partnerships, and initiatives aimed at institutional audiences.

• Establish and monitor marketing KPIs (such as awareness, community growth, campaign performance, and pipeline influence) and provide reports to leadership.

• Ensure that marketing content and claims are properly reviewed with Legal/Compliance, considering the risks associated with securities-related messaging.

⛳️ Requirements

• A minimum of 3 years of marketing experience, preferably in crypto, fintech, or another technical/regulated sector.

• Excellent writing abilities; capable of articulating complex financial and technical ideas in a clear and engaging manner.

• Proven experience in executing multi-channel campaigns and assessing performance against defined KPIs.

• Comfortable collaborating across functions with Product, Business Development, and Design in a dynamic environment.

• Familiarity with crypto-native communication channels and community standards (e.g., X, Discord, Telegram).

🏝️ Benefits

• Competitive salary, equity/token allocation, and a comprehensive benefits package.

• Substantial ownership of campaigns and channels from the very beginning.

• A collaborative, remote-first team dedicated to creating category-defining products in Real World Asset finance (RWAfi).

• Direct involvement with product launches, partnerships, and the wider crypto/TradFi ecosystem.