Marketing Manager

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Oversee Dogtopia's complete marketing strategy for New Store Openings in collaboration with the NSO team.

• Create and implement integrated marketing strategies aimed at enhancing brand visibility, generating leads, driving Founding Member sales, facilitating Meet & Greet bookings, and boosting enrollment.

• Establish campaign goals, promotional tactics, media investment suggestions, and performance metrics to optimize marketing efficiency and return on investment.

• Convert enterprise marketing initiatives into scalable launch strategies, repeatable playbooks, and best practices.

• Propose and assess testing strategies to refine messaging, offers, creative content, audience targeting, channel selection, and customer acquisition performance.

• Formulate localized marketing strategies by leveraging customer insights, competitive analysis, market trends, and local search demand.

• Manage recommendations for marketing budgets, media investments, and resource distribution to enhance campaign performance and ROI.

• Act as the strategic marketing collaborator for franchisees throughout the New Store Opening process, offering leadership, coaching, and continuous support.

• Ensure that campaigns, creative assets, digital platforms, customer communications, and promotional materials are precise, on-brand, and delivered punctually.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.

• 5–7+ years of advancing marketing experience in leading integrated marketing strategies, customer acquisition initiatives, and multi-channel campaigns.

• Demonstrated success in managing complex projects, cross-functional initiatives, agency collaborations, and marketing budgets.

• Strong proficiency in campaign planning, performance marketing, analytics, and optimization.

• Outstanding project management, communication, organizational, and presentation skills with the capability to build relationships and influence stakeholders at all levels.

• Experience in franchise, multi-unit retail, hospitality, service, or consumer brands.

• Background in leading New Store Openings, localized marketing initiatives, or market expansion projects.

• Familiarity with CRM platforms, marketing automation, paid media, local SEO, Google Business Profile, website management, and digital analytics.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Health, dental, and vision insurance.

• 401(k) retirement plan.

• Opportunities for professional development and career advancement.

• 10 paid holidays.

• 2 weeks paid vacation.

• $1,000 annual health and wellness cash benefits for gym membership or healthcare.