Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement the marketing strategy for Specialty Lab Services in collaboration with the Sr. Director of Marketing.

• Design and manage campaigns, content, and events focused on genomics, proteomics, clinical flow cytometry, molecular pathology, companion diagnostics, and post-approval services.

• Collaborate with Scientific Affairs and subject matter experts to create targeted, scientifically accurate messaging and marketing materials.

• Facilitate market share expansion among biopharma, diagnostic, contract research, and life science clients throughout the drug discovery, development, clinical trial, and commercialization phases.

• Organize and execute conference attendance, pre-arranged meetings, and hosted sessions in partnership with Events and Inside Sales.

• Generate scientific marketing materials, including presentation decks, application notes, case studies, advertisements, social media content, and other communications.

• Monitor campaign and program KPIs, encompassing marketing opportunities, pipeline attribution, and conversion metrics.

• Report on performance metrics to the Strategic Marketing lead.

• Assist in managing the marketing calendar, project timelines, and budget line items.

• Gather voice-of-customer insights, track competitive actions, and contribute to market research initiatives.

• Aid in equipping commercial, sales operations, and business development teams on new services and marketing strategies.

• Work in collaboration with marketing, cross-functional teams, and strategic partners.

⛳️ Requirements

• Over 3 years of marketing experience in the biopharma, diagnostic, or life science sectors.

• Background in a marketing manager, specialist, or associate product manager role.

• Bachelor's degree in life science, marketing, or a related discipline.

• Sufficient scientific literacy to engage credibly with subject matter experts and technical content.

• Preferred experience in genomics, proteomics, molecular pathology biomarker development, or similar life science fields.

• Practical experience in executing multi-channel campaigns across digital platforms, content, email, events, and partnerships.

• Required familiarity with CRM systems; Salesforce.com experience is preferred.

• Experience with marketing automation tools such as Account Engagement (Pardot) or similar platforms is advantageous.

• Awareness of relevant regulatory and industry guidelines is a plus.

• Strong project management and organizational capabilities.

• Excellent written communication skills.

• Capacity to manage multiple simultaneous programs within set deadlines.

• Flexible working hours with a start time between 7 AM and 9 AM local time.

• Willingness to travel up to 20% domestically or internationally for mandatory site meetings and training sessions.

• Employer is unable to provide sponsorship or take over sponsorship of applicant work visas.

🏝️ Benefits

• Competitive salary and benefits package options.

• Comprehensive dental and vision coverage beginning on the first day of employment.

• Life insurance effective from the first day of employment.

• Disability coverage starting on the first day of employment.

• Performance-based incentive compensation, which may include discretionary cash bonuses.

• 401(k) matching program commencing on the first day of employment.

• Generous vacation and paid time off.

• Paid parental leave.

• Paid family leave.

• Opportunities for professional development.

• Reimbursement for relevant certifications and tuition costs.

• A collaborative and inclusive work environment that values diversity.

• Team-building activities and social events.

• Employee Referral Program.

• Colleague Recognition Program.

• Flexible work schedule.