Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of product marketing initiatives, which encompass messaging, positioning, value propositions, product briefs, and solution narratives.

• Convert technical features into understandable business value tailored for buyer personas and key decision-makers.

• Generate and enhance website content, blog posts, case studies, one-pagers, brochures, presentations, emails, product briefs, and sales tools.

• Create campaign messaging, landing page content, emails, promotional materials, and lead-generation resources.

• Leverage SEO/AEO-driven content and campaign assets to boost visibility, engagement, and lead acquisition.

• Maintain consistency in messaging, tone, and branding across all customer-facing materials.

• Collaborate on various marketing and sales-related projects as needed.

• Assist in generating qualified leads and expanding the sales pipeline.

⛳️ Requirements

• 4 to 6 years of experience in B2B technology marketing, preferably within SaaS, managed services, telecommunications, or a comparable field.

• Proven experience in product marketing, content marketing, and campaign marketing, directly linked to lead generation and pipeline enhancement.

• Excellent writing and editing capabilities for both business and technical audiences.

• Strong project management abilities with a knack for managing changing priorities.

• Familiarity with tools such as HubSpot, Salesforce, Microsoft 365, or similar platforms.

• Bilingual in English and French, with proficiency in writing, editing, and collaborating in both languages.

• Skillful in translating technical features into clear business benefits for buyer personas and decision-makers.

• Innovative, technologically savvy, and possesses strong business insight.

🏝️ Benefits

• Full-time employment

• Remote work arrangement