Marketing Manager

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Implement and enhance the content strategy by creating and managing blogs, web content pages, provider profiles, and videos.

• Oversee content approvals and review current content and platforms for precision.

• Convert content strategy into social media initiatives across corporate and practice platforms.

• Create social media content and calendars, as well as post and schedule material.

• Keep an eye on industry trends, news sources, and competitor messaging.

• Coordinate website content updates with the marketing agency.

• Track, experiment with, and modify efforts to boost followers and engagement.

• Address and redirect follower and patient inquiries.

• Create and distribute email campaigns and communications for patients.

• Provide limited graphic and collateral design assistance, including social media graphics, basic video editing, brochures, and posters.

• Ensure that materials are consistent with Advantia Health and practice brand identities.

• Evaluate the performance of marketing tactics against engagement metrics and implement enhancements.

• Aid in the development and distribution of reports and presentations.

• Manage vendor and consultant relationships, monitoring deliverables and assessing performance.

⛳️ Requirements

• Minimum of 5 years of relevant experience, preferably in the healthcare sector.

• Bachelor’s degree in marketing, communications, or a related discipline.

• In-depth knowledge and a proven history of successful marketing and communication practices and campaign execution.

• Exceptional copywriting and editing skills with a keen attention to detail.

• Capability to independently manage multiple projects at the same time.

• Outstanding interpersonal and communication abilities.

• Ability to collaborate effectively with clinical, operations, and leadership teams.

• Excellent time management, problem-solving, and project management skills.

• Proficiency in Hootsuite or similar social media management platforms.

• Proficient in Facebook, Instagram, LinkedIn, TikTok, and YouTube.

• Skilled in Canva or Adobe Creative Cloud applications.

• Proficient with Microsoft Office Suite, including Excel, PowerPoint, Word, Outlook, and SharePoint.

• Familiarity with email marketing software, HTML, WordPress, and Google Analytics.

• Remote candidates must reside in the Eastern or Central time zones.

• Some travel may be necessary.

🏝️ Benefits

• Opportunity for remote work for candidates located in the Eastern and Central time zones.

• Some travel may be necessary.