Marketing Manager, AI and Lifecycle

This is a fully remote position, open to applicants in Spain.

📋 Description

• Take charge of email and lifecycle marketing as the main owned channel, which includes managing the campaign calendar, workflows, segmentation, deliverability, and list health.

• Utilize Klaviyo to oversee lifecycle marketing initiatives.

• Conduct quality checks on copy, creative elements, link destinations, offers, and regional adaptations.

• Integrate AI into daily marketing operations and implement practical solutions.

• Work collaboratively with the lifecycle and email team, designers, and external advertising partners.

• Convert marketing outcomes into straightforward business terminology, encompassing expenditure, revenue, and suggested adjustments.

• Initially spearhead marketing efforts for Rove Next, with the opportunity to extend across the Rove Concepts group.

• Increase flow revenue as a percentage of total email revenue.

• Ensure that work presented to leadership is error-free.

• Provide measurable AI-enhanced results within 90 days.

⛳️ Requirements

• A minimum of five years in ecommerce or direct-to-consumer marketing with significant responsibility for email and lifecycle strategies.

• Proficiency with Klaviyo or a similar email service provider (ESP).

• Demonstrated experience incorporating AI into practical work.

• Fluent in English, with native-level proficiency in both written and spoken forms.

• Strong judgment regarding visual quality and control for assets, destinations, tone, and offer calculations.

• Comfortable with providing and receiving direct feedback.

• Preferred: Experience in the furniture, home, or other considered-purchase sectors with extended buying cycles.

• Preferred: Familiarity with Shopify, GA4, and Meta Ads.

• Preferred: Experience in ensuring a team adheres to brand guidelines.

• Full-time availability during Pacific or Eastern time zones is required.

• Availability as an independent contractor is necessary.

• To apply, please provide a CV, an example of an AI workflow, a pre-shipment quality example, and a voice note of approximately 60 seconds.

🏝️ Benefits

• Shortlisted candidates will be invited to complete a brief paid project.