Marketing Manager – Agent Growth

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Implement localized marketing initiatives that align with the U.S. strategy and the hiring priorities in the Philippines.

• Collaborate with Talent Acquisition to gain insights into regional sourcing requirements.

• Tailor messaging, creative elements, and campaigns specifically for the Philippine audience.

• Suggest marketing strategies informed by local trends and market analysis.

• Establish governance and content approval protocols for agent-focused and recruitment communications.

• Identify and promote agent narratives, testimonials, engagement efforts, recognition programs, and success stories from the community.

• Oversee Liveops' social media strategy for agent marketing directed towards both Philippine and U.S. audiences.

• Create content calendars and social media campaigns.

• Manage platforms such as Facebook, TikTok, Instagram, LinkedIn, and other emerging platforms relevant to the Philippines.

• Cultivate online community involvement and respond to comments and messages.

• Partner with Talent Acquisition for live recruitment events and social initiatives.

• Spot local influencers and explore partnership possibilities.

• Keep track of platform trends and changes in algorithms.

• Manage relationships with paid media agencies that support recruitment campaigns in the Philippines.

• Coordinate the launch of campaigns, review creative materials, analyze results, and suggest improvements.

• Write social media posts, blog articles, and campaign copy.

• Develop success stories and testimonials from agents.

• Collaborate with creative teams to produce videos, graphics, and digital marketing campaigns.

• Propose website updates and assist with SEO/GEO initiatives.

• Analyze landing page performance and work on enhancing conversion rates.

• Oversee online reputation management and monitor social discussions.

• Support employer branding efforts and promote agent reviews and testimonials.

• Build connections with local communities and organizations.

• Work in collaboration with U.S. Marketing, Talent Acquisition, Creative, Communications, Regional Leadership, and external agencies.

⛳️ Requirements

• 5+ years of experience in marketing.

• In-depth knowledge of the Philippine digital marketing landscape.

• Proven experience in managing social media for brands or communities.

• Strong skills in content creation and copywriting.

• Experience collaborating with paid media agencies.

• Excellent project management capabilities.

• Strong communication skills in English.

• Ability to work effectively with teams based in the U.S.

• Preferred experience in consumer (B2C), marketplace, gig economy, staffing, recruitment, or community marketing.

• Proven track record in building online communities.

• Familiarity with tools such as Meta Business Manager, TikTok Ads, LinkedIn Campaign Manager, Google Analytics, HubSpot, and social media management platforms.

• Experience with SEO, GEO, and AI-assisted content creation.

• Graphic design or short-form video editing experience is advantageous.

• A strong passion for marketing and community development.

• Comprehensive understanding of Philippine social media trends and culture.

• Excellent storytelling abilities.

• Comfort in a fast-paced, collaborative work environment.

• Data-driven mindset towards improving campaign effectiveness.

• Curiosity regarding AI and new marketing technologies.

🏝️ Benefits

• Comprehensive health benefits.

• Opportunities for professional development and career advancement.

• A dynamic and inclusive work environment.

• Flexible working arrangements.

• Employee recognition programs and rewards.