Marketing Lead – Founding Hire

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage inbound lead generation initiatives from the ground up utilizing SEO, Google Ads, email campaigns, and participation in industry trade shows.

• Implement marketing strategies directly instead of overseeing external agencies.

• Collaborate closely with the sales team to enhance the quality of the pipeline and establish a transparent lead handoff procedure.

• Suggest and justify the company’s inaugural marketing budget.

• Establish the groundwork for a scalable marketing operation.

• Build the marketing department from scratch as the organization’s initial marketing hire.

• Assist the company’s US sales team by creating an inbound engine that supports their efforts.

⛳️ Requirements

• Proven experience in developing a marketing function from the ground up in a startup or scale-up environment.

• Background as the first or one of the initial marketing hires.

• Practical experience with SEO, paid media including Google Ads, email marketing, and event/trade show participation.

• Ability to operate effectively with limited resources and navigate high ambiguity in early-stage companies.

• Experience in deep-tech, hardware, robotics, or industrial B2B is a significant advantage.

• A sales background prior to transitioning into marketing is a valuable asset.

• Experience in transforming go-to-market strategies, such as a transition to Account-Based Marketing (ABM), is a notable advantage.

• Proficiency in the German language and/or familiarity with the DACH/Swiss market is a strong benefit.

• Specific metrics owned personally, such as pipeline growth, Marketing Qualified Leads (MQLs)/Sales Qualified Leads (SQLs), and conversion rates, is a distinct advantage.

• Overlap with CET time zone is an added plus.

🏝️ Benefits

• Performance-based variable compensation linked to pipeline/Annual Recurring Revenue (ARR).

• Equity opportunities.

• Direct access to company leadership.

• Clear pathway to lead the marketing function as the US team grows.

• Access to a modern AI-powered go-to-market technology stack.

• Fully remote working arrangement.