Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the marketing strategy for the US, aligning it with revenue objectives and global marketing initiatives.

• Identify audiences, markets, partnerships, and channels that drive growth.

• Tailor global campaigns and positioning to cater to the US senior living and care sector.

• Oversee the regional campaign calendar, budget, and project priorities.

• Create and manage integrated demand-generation campaigns utilizing email, paid media, content, webinars, events, and partnerships.

• Oversee the regional email strategy, including segmentation, nurture programs, and follow-up on campaigns.

• Enhance lead generation, conversion rates, account engagement, and the routing and measurement of leads in HubSpot.

• Design targeted programs for key accounts, operator groups, and strategic market segments.

• Act as the primary marketing liaison for the US sales team.

• Create US-specific sales presentations, case studies, one-pagers, proposals, follow-up materials, and campaign assets.

• Translate product features into operational and commercial benefits for senior living operators.

• Assist with account-based campaigns directed at strategic prospects and ongoing opportunities.

• Select and support participation in US conferences, webinars, executive gatherings, field programs, sponsorships, and presentations.

• Develop pre-event, on-site, and post-event campaigns to generate meetings and measurable pipeline outcomes.

• Establish regional partnerships with associations, media outlets, technology partners, and industry stakeholders.

• Produce US customer case studies, testimonials, videos, and campaign materials.

• Create content, thought leadership pieces, educational resources, reports, and webinars tailored for US senior living operators.

• Coordinate public relations announcements, contributed articles, awards, speaking engagements, and media relations.

• Position Teton and its leadership as respected authorities in the US senior living market.

• Localize product messaging and develop communication strategies for US customer segments, buyer roles, and sales stages.

• Monitor and analyze competitors, market trends, customer requirements, and changes in the senior living industry.

• Support product launches and communicate new features effectively.

• Set regional objectives and report on campaign success, lead generation, pipeline contributions, event outcomes, and channel effectiveness.

• Maintain dashboards and leverage performance data to refine targeting, messaging, investment, and sales follow-up.

⛳️ Requirements

• A minimum of 7 years of experience in B2B marketing.

• Background in healthcare technology, senior living, or enterprise software is highly preferred.

• Proven experience in managing a regional, vertical, or business-unit marketing strategy.

• Demonstrated success in integrated campaigns that contribute to pipeline and revenue growth.

• Strong experience in sales enablement, particularly with enterprise sales teams.

• Familiarity with events, content creation, email marketing, webinars, account-based marketing, and demand generation.

• Exceptional writing, editing, messaging, and presentation capabilities.

• Strong project management skills with the ability to balance strategic vision with practical execution.

• Ability to thrive in a fast-paced, growing company with shifting priorities and evolving processes.

• Strong analytical skills and experience utilizing marketing and CRM data effectively.

• Knowledge of HubSpot and LinkedIn Campaign Manager is preferred.

• Understanding of the US senior living or healthcare market is highly advantageous.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional growth and development.

• Flexible work environment and work-life balance initiatives.