Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and oversee the cross-channel editorial calendar within ClickUp.

• Strategize quarterly content themes that align with solution pillars, industries, product launches, policy moments, and advocacy events.

• Create a variety of content including blogs, white papers, case studies, social media posts, customer stories, and accessible content.

• Establish workflows for content repurposing across webinars, blogs, LinkedIn, newsletters, and sales materials.

• Manage the newsletter strategy, including production, distribution, and performance optimization utilizing HubSpot and LinkedIn.

• Organize and produce webinars and LinkedIn Live events from initial concept to post-event content repurposing.

• Coordinate with speakers, partners, and internal teams, overseeing day-of event production.

• Formulate executive LinkedIn strategies, create posts, articles, commentary, interviews, and contributed content.

• Identify and pitch opportunities for podcasts, contributed articles, research pull quotes, and other earned media.

• Manage the press release pipeline for announcements, launches, certifications, awards, and partnerships.

• Develop HubSpot nurture sequences and engagement scoring alongside RevOps.

• Execute customer marketing programs focused on upsell, cross-sell, retention, and win-back initiatives.

• Create impactful case studies and collaborate with sales on effective messaging.

• Define the brand voice, visual direction, messaging architecture, and prioritize improvements for acquired brands.

• Establish respectful positioning for Deaf and Hard of Hearing audiences and apply the brand playbook to future acquisitions.

• Identify opportunities for speaking engagements, sponsorships, and advocacy.

• Cultivate relationships with Deaf-led organizations and community partners.

⛳️ Requirements

• Minimum of 5 years of direct marketing experience.

• Experience in B2B marketing, preferably in SaaS, professional services, or within a complex or regulated industry.

• Proven history of managing marketing channels or programs from start to finish.

• Experience in building a brand or channel from the ground up.

• Capability to market emerging or less familiar categories.

• A respectful approach to the communities served, with a willingness to validate assumptions through subject-matter experts.

• Strong, clear communication skills and ability to work independently in a remote setting.

• Capacity to request necessary resources and provide constructive feedback respectfully.

• Excellent interviewing skills, particularly when engaging with executives.

• A systems-oriented mindset for repurposing content across various channels.

• Exceptional writing skills with a solid grasp of SEO and AEO principles.

• Proficiency in creating case studies, LinkedIn posts, and customer emails that adhere to brand standards and best practices.

• Ability to craft content for senior stakeholders and influence purchasing decisions.

• Familiarity with current AI tools used in marketing, including informed opinions on platforms like Claude, HubSpot AI, and Clay.

• Experience using design tools such as Canva or Adobe Suite.

• Understanding of analytics platforms, including Google Analytics and HubSpot reporting.

• Highly organized and detail-oriented, with the capacity to manage multiple projects simultaneously.

• Availability to overlap core working hours with Eastern, Central, or Mountain time zones.

• Non-U.S. candidates without U.S. work authorization may be engaged on a contractor basis.

🏝️ Benefits

• Opportunity for remote work.

• Contractor engagement option available for non-U.S. candidates lacking U.S. work authorization.

• Encouragement of AI usage throughout workflows.

• Collaboration with a dedicated resource for accessibility intelligence.

• Flexibility in core working hours across Eastern, Central, or Mountain time zones.