Marketing Intern – Demand Generation, Field Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the implementation of integrated marketing campaigns that encompass email, ABM digital, and webinars in accordance with pipeline objectives.

• Organize campaign materials, schedules, and deployment within marketing automation systems (e.g., Marketo, Salesforce).

• Support audience segmentation, list management, and campaign quality assurance to ensure precise targeting.

• Aid in the planning and coordination for field events, trade shows, and virtual webinars directed at enterprise leaders.

• Work alongside sales teams to guarantee that event strategies are in harmony with regional objectives.

• Manage post-event follow-up processes, including email nurturing and lead routing.

• Ensure prompt processing, scoring, and transfer of leads to sales within the CRM (e.g., Salesforce).

• Monitor key performance indicators for campaigns and events (MQLs, SQLs, conversion rates, pipeline influence).

• Assist in developing dashboards that illustrate how marketing events directly influence the sales pipeline.

• Perform basic performance analysis to guide the optimization of campaigns and events.

⛳️ Requirements

• Current Student: Actively pursuing a degree in Marketing, Communications, Business, or a related discipline (preferably Juniors or Seniors).

• Tech Savvy: Proficient in Excel/Google Sheets; eager to learn platforms such as Salesforce or Marketo and AI-based tools.

• Communication: Excellent writing skills with the ability to articulate complex ideas in a straightforward manner.

• Organization: Exceptional attention to detail - you are the individual who notices the typo in the first paragraph.

🏝️ Benefits

• Opportunity to gain hands-on experience in a dynamic marketing environment.

• Exposure to industry-leading tools and technologies.

• Collaboration with skilled professionals in the field.

• Development of skills that are crucial for a successful career in marketing.