Marketing & Growth Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee and implement B2B marketing initiatives across LinkedIn, email, websites, and other pertinent digital platforms.

• Develop content such as LinkedIn updates, email marketing, social media posts, website articles, landing-page text, and downloadable materials.

• Transform presentations, webinars, videos, and thought leadership pieces into effective marketing content.

• Keep a marketing calendar and ensure timely and consistent delivery of agreed-upon campaigns.

• Enhance and create landing pages, lead magnets, email nurturing sequences, and marketing funnels.

• Assist in campaigns that attract organizations that fit the ideal client profile.

• Design nurture, re-engagement, and client relationship campaigns.

• Spot opportunities for repeat bookings, additional programs, and wider organization-wide engagements.

• Manage client segments and communication schedules in Pipedrive and Brevo.

• Streamline the process from initial inquiry to qualified opportunity.

• Maintain marketing and lead data within Pipedrive.

• Improve workflows across Pipedrive, Brevo, PandaDoc, and other platforms.

• Develop practical automations and integrations using Make or comparable tools.

• Monitor workflows, resolve issues, and document processes.

• Create and update pages on WordPress and Elementor.

• Implement basic SEO strategies, AI search enhancements, and website conversion optimizations.

• Support, oversee, and enhance Google Ads campaigns and their associated landing pages.

• Analyze campaign and funnel performance, including the quality of leads.

• Prepare reports that detail performance and suggest improvements.

• Design on-brand graphics and marketing materials using Canva or similar applications.

• Provide basic video editing and short-form content creation using tools like Descript.

• Ensure consistent branding, quality, and professionalism across all marketing channels.

⛳️ Requirements

• Proven experience in executing B2B marketing campaigns from conceptualization to launch and review.

• Exceptional written English, grammar, and copywriting abilities tailored for an Australian professional audience.

• Background in creating content for LinkedIn, email, social media, websites, and landing pages.

• Experience in constructing or managing marketing funnels, lead magnets, and email nurturing sequences.

• Proficient in using email marketing platforms such as Brevo, Mailchimp, ActiveCampaign, or HubSpot.

• Familiarity with CRM systems and managing lead data; experience with Pipedrive is preferred.

• Knowledge of marketing automation platforms like Make or similar tools.

• Competence in WordPress and page builders like Elementor.

• Understanding of SEO, website optimization, and marketing analytics.

• Skills in creating professional graphics using Canva or similar design software.

• Practical experience with AI tools like ChatGPT or Claude while ensuring accuracy, originality, and brand quality.

• Strong organizational and project management abilities; capable of managing priorities and working independently in a remote setup.

• Proactive attitude, keen attention to detail, and a curiosity for new technologies.

• Experience in marketing professional services, consulting, workplace training, or other trust-based B2B services is highly preferred.

• Background in supporting lengthy, multi-stakeholder B2B buying processes is highly desirable.

• Familiarity with creating, monitoring, or optimizing Google Ads campaigns is highly advantageous.

• Strong visual design skills are highly advantageous.

• Basic video editing and short-form content creation experience, preferably using Descript, is highly advantageous.

• Proficiency with Adobe Creative Suite or similar design software is highly advantageous.

• A qualification in marketing, communications, or a related field is highly preferred but not mandatory.

• Disclose any current ongoing roles or client projects.

• Reflect this engagement on LinkedIn as 'Independent Contractor.'

🏝️ Benefits

• 100% remote work from home.

• Flexibility in managing your time as a contractor.

• Strategic guidance and access to specialist support when needed.